best ideas in banking 2011

How to become an innovation leader in financial services.

... ideas and opportunities, inspiration and process

Peter Fisk

www.theGeniusWorks.com

The best new ideas in banking

1

3: Innovative banking

1: Game changing 2: Seeing things differently

4: Leading innovation

CRISIS

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Two turbulent years ...uncertainty

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hope theGeniusWorks.com

IDEAS

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Volume

West

Big

FEW

Mass

Value

East

Small

MANY

Niche

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Here’s to tHe crazy ones ...

The misfits. The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.

And they have no respect for the status quo.

You can praise them, disagree with them,

quote them, disbelieve them,

glorify or vilify them.

About the only thing you can't do is

ignore them.

Because they change things.

“Times of turbulence are the most

exciting times ... because

everything changes”

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GEborn in a

recession

1876

HPborn in a

recession

1929

born in a

recession

1975

MTVborn in a

recession

1981

born in a

recession

2001

eBay

Microsoft

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Game changingtheGeniusWorks.com

Game changingtheGeniusWorks.com

Game changing

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Game changingtheGeniusWorks.com

Game changing

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E7 Nations

opportunity

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E7 Nations Women

Cities

BoomersGRIN

WaterHealthcare

EDUCATION

Rental

What is your opportunity?

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3: Innovative banking

1: Game changing 2: Seeing things differently

4: Leading innovation

Outside in

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Do you believe Tripadvisor or the brochure?

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Deep Diving

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Customers and non-customers

Customer energy

Advantages

Building relevance and preference

Essentials

Building awareness and trust

Energisers

Building affinity and loyalty

“Needs”

“Wants”

“Aspirations”

“Must Dos”

“Differentiators”

“Distinguishers”

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From shoes to “delivering happiness”

Changing context

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Doing everything on customers terms

Parallel Markets

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Adding more to the customer experience

Customer co-creation

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Responsible

RESOURCEFUL

human

PARTICIPATIVE

ESCAPIST

Considered Meaningful

Caring

EMPOWERED

CAPABLE

SELFLESS

WELLBEING

INDIVIDUAL

HAPPINESS

COLLABORATIVE

CONTRIBUTING

SHARING

INDULGENT

EXPRESSIVE

QUIRKY

What is your insight?

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3: Innovative banking

1: Game changing 2: Seeing things differently

4: Leading innovation

More than Money

Focus

Human

Collaborate

Simple

Enabling

5 big themes

Focus

on

premium

First direct

Focus

on

business

Bizner bank

Focus

on

children

cHildren’s Bank

Focus

on women

First women bank

Focus

on

boomers

Saga Bank

Focus

on

immigrants

Extra Banca

Focus

Human

Collaborate

Simple

Enabling

Human

and

sustainable

Human

and caring

Human

and caring

Standard chartered

Human

and

communal

Human

and

communal

Human

and

communal

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Human

and

about you

Umpqua bank

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Human

and

about you

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Human

and

about you

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Human

and

about you

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Human

and

about you

Focus

Human

Collaborate

Simple

Enabling

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Collaborate

to get a

better deal

Zopa

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Collaborate

to do more

together

WePAy

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Collaborate

to save

together

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Collaborate

to spend

together

Blippy

Focus

Human

Collaborate

Simple

Enabling

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Simple

and

connected

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Simple

and

transparent

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Simple

transaction

Simple

service

USAA Bank

Simple

technology

USAA Bank

Simple

anywhere

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Simple

anywhere

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Simple

on/offline

Kwedit

Focus

Human

Collaborate

Simple

Enabling

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Enabling

lifestyles

Jyske Bank

Enabling

wellbeing

Progressive

Enabling

dreams

TinyPay

Enabling

innovation

Hotel chocolat

Enabling

life

Grameen Bank

Focus

Human

Collaborate

Simple

Enabling

What is your idea?

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3: Innovative banking

1: Game changing 2: Seeing things differently

4: Leading innovation

More than a process

GE

theGeniusWorks.cominspiring people

Using process

excellence to satisfy

customers and drive

growth, measured for

example, through a

“net promoter score”

based on positive

recommendations

Creating new market

opportunities

throughout the world,

and expanding in

developing markets

such as Asia and

South America.

Developing world class sales and

marketing talent, and demonstrating the

value of “one GE”, with integrated

branding and selling

Having the best

products, content

and services,

developed for

example through

GE’s

“Ecomagination”

initiative

Inspiring and developing people who know

how to help customers and are willing and

able to work in the new GE ways.

Generating new ideas

and developing

capabilities to make

them a reality, for

example through

market-driven

opportunities and

imagination

breakthroughs.

Growth

leaders

Innovation

Technology

Commercial

excellence

Customers

Globalisation

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THREADLESStheGeniusWorks.com

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Open up + close down

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Creative fusions

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Concept to market

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Managing innovation

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APPLEtheGeniusWorks.com

iMAC 1999

JOBS/WOZNIAK 1976

$1bn by 1980

1985-1996

Jobs & JELLYBEANS

Online/retail

DIGITAL HUB

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Innovation

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Iphone 2007

ipod 2001

$8bn

Itunes 2003

10bn

Ipad 2010

$13bn

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BEYOND PROCESS

MOBILE DEVICE CO.

JOBS + IVE

BEAUTIFUL OBJECTS

SAYING NO

Bold Experiments

platforms

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Focus on the feel

don’t sell products

Never first

Early adopters

Magic words

Keep moving

Packaging

What will you make it happen?

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Leaders v Managers

Inspirational

Visionary

Strategic

Facilitators

Corporate

Right brain

Decision-makers

Focused

Tactical

Coordinators

Hierarchical

Left brain

Managers

Leaders

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Innovation leaders

The Catalyst

The Communicator

The Connector

The Conscience

The Coach

Driving change and innovation

Inspiring people to come with you

Facilitating better solutions

Doing the right thing

Getting the most our of people

The 5C Leader

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iPad

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ideas.factory design.studio impact.zone

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Where

Why

I Us

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PeterRichard

Here’s to tHe crazy ones ...

The misfits. The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.

And they have no respect for the status quo.

You can praise them, disagree with them,

quote them, disbelieve them,

glorify or vilify them.

About the only thing you can't do is

ignore them.

Because they change things.

They invent. They imagine. They heal.

They explore. They create. They inspire.

They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas

and see a work of art?

Or sit in silence and hear a song that's never been written?

Or gaze at a red planet and see a laboratory on wheels?

While some see them as the crazy ones,

we see genius.

Because the people who are crazy enough to think

they can change the world,

are the ones who do.

peterfisk@peterfisk.com

www.theGeniusWorks.com

Peter Fisk

Bestselling author

Inspirational speaker

Brand and innovation facilitator

peterfisk@peterfisk.com

Website: www.theGeniusWorks.com

Consulting: www.innoLab.co.uk

New book: www.CreativeGeniusLive.com