better content marketing

Why your Content Marketing needs to thaw out and get

results.

Presented By Sarah Arrow

www.SarahArrow.co.uk

#1: Establish Your Credibility

Quality content is the key to establish your credibility with your target audience.

It allows you to showcase your expertise, knowledge and commitment to your ideal customer, the people you are trying to help.

#2: Deepen Your Business Relationships

Not only does quality content help you attract and gain trust with new prospects, it helps deepen that trust with your existing prospects and customers.

#3: Plan Your Topics Ahead of Time

Content planning always makes content creation much easier.

Brainstorm and plan your topics ahead of time, so you can zoom through the creation phrase.

#4: Think Multimedia

Think outside the box with your content.

Create videos, take photos and design graphics.

Give out templates, spreadsheets, worksheets, mindmaps, flowcharts and checklists.

#5: Try Product-Focused Content

If you want to sell products, creating content about products can help you achieve the conversions you’re looking for.

Think product reviews, comparisons and demonstrations.

Tip #6: Don’t Do It All Yourself

Nobody ever said you had to create all your own content.

Hire ghostwriters, guest writers, use PLR, share other people’s videos and more.

#7: Keep a Notepad

Always keep a notepad handy for whenever content ideas strike. Keeping a running list of ideas will make your content planning much easier.

#8: Add Credibility

Your readers like to see that you know what you’re talking about. Add statistics, quotes and references to your content readily.

“Quote goes here” ~ Author

#9: Use Visual Appeal

You can have the greatest content ever, but if it doesn’t have visual appeal, you’ll lose your audience immediately.

Use subheadlines, short paragraphs, bullet points, images and anything that will grab and keep your reader’s attention.

#10: Publish often

For best results, publish content regularly. Satisfy your audience’s need for great content.

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www.SarahArrow.co.uk