beyond displays

Beyond Displays

How to Really EngageYour Customers

Presented by Susan WagnerSmart Retailer Magazine

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The Goal of a Good Display

Highlight Product

Set the Store’s Theme and Tone

Catch Your Customers’ Attention

Create an Interesting Atmosphere

Make It Easy to Buy

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A Good Display Needs…

A Focal Point

A Good Display Needs…

Height *

A Good Display Needs…

Movement

A Good Display Needs…

A Theme

A Good Display Needs…

Color

A Good Display Needs…

White Space

A Good Display Needs…

Something Exciting

A Good Display Needs…

Something Exciting

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A Good Display Needs…

Great Props

A Good Display Needs…

Great Props

A Good Display Needs…

Great Props

A Good Display Needs…

Great Props

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Take a Display Beyond with…

Signage

To IntroduceNew Products

Take a Display Beyond with…

Signage

To HighlightSpecials

Take a Display Beyond with…

Signage

To SpeakDirectly toYour Customers

Take a Display Beyond with…

Signage

To SpeakDirectly toYour Customers

Take a Display Beyond with…

Signage

To SpeakDirectly toYour Customers

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Take a Display Beyond with…

Signage

EncourageSales

Take a Display Beyond with…

Signage

Encourage Sales

Take a Display Beyond with…

Signage

To Tell Whatthe Product Is

Take a Display Beyond with…

Signage

To Tell What the Product Is

Take a Display Beyond with…

Signage

To Tell What the Product Is

Take a Display Beyond with…

Signage

To Tell What the Product Is

Take a Display Beyond with…

Signage

To Show aProduct’sPopularity

Take a Display Beyond with…

Signage

To Show aProduct’sPopularity

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Take a Display Beyond with…

Signage

To ProvideGift Ideas

Take a Display Beyond with…

Signage

To EntertainYour Customers

Take a Display Beyond with…

Signage

To EntertainYour Customers

Take a Display Beyond with…

Signage

To EntertainYour Customers

Take a Display Beyond with…

QR Codes

To Give CustomersMore Info

Take a Display Beyond with…

QR Codes

To ShowHow a ProductIs Made

Take a Display Beyond with…

QR Codes

To EncouragePeopleto InteractWith You

Take a Display Beyond with…

QR Codes

To PromoteSpecials

Take a Display Beyond with…

QR Codes

To Sell WhenYou Can’t

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Take a Display Beyond with…

Video

To HelpSell byProvidingMore Info

Take a Display Beyond with…

Video

To HelpSell byDemonstrating

Take a Display Beyond with…

Special Displays

To Cross-Merchandise

Take a Display Beyond with…

Special Displays

To HighlightCertain PricePoints

Take a Display Beyond with…

Special Displays

To HighlightGifts to Go

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Take a Display Beyond with…

Special Displays

To Showcase Local Products

Take a Display Beyond with…

Special Displays

To Give a Senseof Quality

Take a Display Beyond with…

Special Displays

To Promote Gift Certificatesor OtherStore Amenities

Take a Display Beyond with…

Special Displays

To Promote Gift Certificatesor OtherStore Amenities

Take a Display Beyond with…

Special Displays

To HighlightGifts for CertainCustomerCategories

Take a Display Beyond with…

Special Displays

To PromoteContests(and buildyour database)

Take a Display Beyond with…

Demonstrations

To EncourageInteraction withYour Employees

Take a Display Beyond with…

Demonstrations

To EncourageInteraction withYour Employees

Take a Display Beyond with…

Demonstrations

To EncourageInteraction withYour Employees

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Displays are the Powerhorse of Your Business

Help Them Do Their Job!

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