beyond emails - engaging prospects via event marketing to drive attendance & prospect list...

BEYOND  EMAILS  Engaging  Prospects  Via  Event  Marke3ng  To  Drive  A7endance  &  Prospect  List  Building  Legal Marketing Technology Conference West l Max Thomas l 10.16.14

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HELLO!  Official  business  

CEO  and  Founder    

@thundermax   linkd.in/maxthomas  

thunderac3ve.com/blog  @ThunderMax  

YAY!    AN  EVENT!  

ALRIGHT!  LET’S  GET  SOME  LEADS!  

WE’RE  READY!    WE  GOT  OUR  BOOTH!  

WAIT!    WHAT  HAPPENED?!#  

CAMPAIGN  GOALS  Chances  are  they  are    something  like:  

•  Face  to  Face  Mee3ng  •  Content  Informa3on  Download  •  Request  for  More  Informa3on  

GET  SPECIFIC.  

TARGET  AUDIENCE  ●  Define  your  target  customer  

●  Be  as  specific  as  possible  ●  Where  do  they  hang  out  online?  

LISTEN  Social  tools  

LISTEN  Old  fashioned  snooping  

LISTEN  Old  fashioned  snooping  

INSERT PROSPECT OR COMPETITOR

HERE!

LISTEN  Old  fashioned  snooping  

LISTEN  Old  fashioned  snooping  

INSERT COMPETITOR

WEBSITE HERE!

LISTEN  Old  fashioned  snooping  

LISTEN  Old  fashioned  snooping  

INSERT COMPETITOR

WEBSITE HERE!

LISTEN  Old  fashioned  snooping  

INSERT COMPETITOR

WEBSITE HERE!

CONTENT  What  will  make  our  prospect  smile?    

White  Paper  /    Face-­‐to-­‐Face  Mee3ng  

TACTICS  How  do  we  achieve  our  goals?  

TACTICS  Reach  out  to  influen3al  blogs  &  sites  

TACTICS  Targeted  Google  Adwords  

TACTICS  Targeted  Linkedin  Ads  

METRICS  How  do  we  measure  results?    

MEASURE  Tracking  

MEASURE  Tracking  

MEASURE  Tracking  

MEASURE  Dynamic  Call  Tracking  

MEASURE  Actual  face  to  face  mee3ngs  at  event  

Q  &  A  

MAX  THOMAS  Founder  &  CEO  

@thundermax  

@ThunderMax    linkd.in/maxthomas  

thunderac3ve.com/blog  

DOWNLOAD this  presenta3on:  

bit.ly/LMAevents