beyond fundraising, how to get more from your mobile strategy

Beyond FundraisingHow to get more from your mobile strategy

Oisin Lunny, Senior Market Development Manager

Agenda: RecapWhats HappenedNew StuffBeyond FundraisingOpenMarket

Recap

"MIND THE GAP" by the Charities Aid Foundation, Sept 2012

Changing consumer behaviour

Source: nVision / Charity Awareness Monitor (nfpSynergy)Base: 1,000 online respondents aged 16+, GB

Massive growth of SMS giving

% of respondents who have given to charity in last 3

months“In which of the

following ways did you give?”

Why SMS?

SMS are perceived as personal90% of SMS read within an hourOne self contained channel for allMobile user is in controlinitial interaction has overcome the biggest barrier already

Whats Happened Since

More mobile traffic

INTERNET TRENDS 2013 - Mary Meeker / Liang Wu

Creating and sharing more

INTERNET TRENDS 2013 - Mary Meeker / Liang Wu

More mobile traffic

Massive growth of SMS marketing

Be aware of smartphone penetration

INTERNET TRENDS 2013 - Mary Meeker / Liang Wu

Be aware of smartphone penetration

INTERNET TRENDS 2013 - Mary Meeker / Liang Wu

Why Mobile?

Faster access to informationCost savingsHigher productivityTighter controlImproved Experience

New stuff

Tell a compelling story using technology

Look where your supporters are

Source: http://www.moroch.com

Anonymity is optional

Source: http://www.moroch.com

Use the shortcode everywhere

Source: http://www.slideshare.net/lailatakeh/unice-fuk-mobilelearningslaila2013

Beyond Fundraising

Have a “Mobile First” strategy

Source: http://www.moroch.com

Customer-centric design

Build relationships

Its all “media”

It’s all part of the mix

A few suggestions....

AlertsDonation updatesCompletion of eventsCross-promotionsBespoke reportingStaff coordination

A few suggestions....

Training buddiesTraining tipsPleasPetition call-to-action2-way textOngoing engagement for all CRM

A few suggestions....

Nearest events/location/carerInfo – Q and A…Job opportunitiesCare-related alerts Missed completion remindersMulti-modal shortcodes

A few suggestions....

Donations - One off / RecurringGift AidMobile Network DemographicsTotaliserMMSPush

Learn from other industries

OpenMarket

What we doOpenMarket provides mobile solutions for

enterprises to engage and transact with customers, partners and employees via the mobile channel

Our clients trust us to power their mobile business

A commitment to the Third SectorThought leadershipProven track record Award winningProven track record Thought leadership Award winning

Best customer service

Share ideas and expertise

Mobile Engagement PlatformCharity Systems OpenMarket’s MEP Charity’s audience

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Why OpenMarket?

CARE

ost effective service

pproach

eliability

xperience

Why OpenMarket?

Committed to a long-term partnership

customers and partners

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