beyond the last blue mountain- book review

Presented By

Benin Uthup ThomasGaneshan SJabil MB

Beyond The Last Blue Mountain

About the AuthorRM Lala

Started his career in journalism in 1948 at the age of 19

Manager of first Indian book publishing house in London

Director of Dorabji Tata trust for 18 years and Co founder of center for the advancement of philanthropy

Books Published: Creation of wealthTouch of greatness For the love of India

About TATA groupFounded in 1868 by Jamsetji Nusserwanji

TataOver 100 operating companiesTotal worth of about $70 billionSpread over 80 countriesExpanded under the leadership of JRD(1938-

1993)Currently headed by Ratan TataTo be succeeded by Cyrus P Mistry

Jamsetji – The PioneerA pioneer visionary who initiated India’s first

Steel plant (in Jamshedpur) and Hydroelectric project .

A patriot who offered half of his fortune for setting up a University of Science.

Instituted India’s first pension fund and accident compensation.

“If you cannot make it greater at least preserve it do not let things slide. Go on doing my work and increasing it but if you cannot, do not loose what we have already done.”

Rise within TATA

JRD- ChildhoodBorn in Paris on July 29th 1904.Father: R.D.Tata Mother: Sooni Educated in France, Japan and India.He was a naughty youngster.Didn’t have a college education.Developed his passion for aviation after

watching his neighbor Louis Bleriot who was a pioneer in the field.

JRD-YouthServed in the French Army for an year in

1925.Seeing his talent was transferred to the office

of the colonel.Wanted to do his Engineering from

Cambridge.Circumstances forced him to enter the family

business at an early age of 21 years.Through out his life he regretted not having

done his college education.

JRD- The Trainee He joined Tata group in 1925 as an unpaid

apprentice.He was mentored by John Peterson who was

the Director in charge of Tata Steel.He spent 1 year in Jamshedpur to understand

the working of their biggest business-Steel Manufacturing.

Death of RD Tata in 1926- Difficult time1929 – Surrendered French nationality1931- attached to Sir. Nowuroji( chairman )

JRD- ChairmanDirector of Tata Steel- 1926 to 1938

Mentored by Sir. Sorabji Saklatvala who was the chairman.

youngest director of Tata steelBecame the youngest chairman of Tata Sons

in 1938Longest serving chairman of 1938-1993Assigned independent headsTata group expanded into a conglomerate

under his chairmanship

The Pioneer Aviator

JRD- The PilotReceived his pilot license in 1929.The first

Indian to do so.Took the Aga khan challenge in 1930.Flew from Karachi to London. But had to

return back from Alexandria due to some technical problems.

Had widespread knowledge about aviation.His knowhow in aviation gave him the

courage to venture in to air line business.He laid the foundation of the aviation sector

in India.

Air India – The beginningStarted off as Tata Aviation Service- a mail

carrier.The first flight from Karachi to Bombay was

piloted by JRD himself.These flights were highly risky.It improved the efficiency of the mail service

and greatly reduced the time for delivery of mail.

From the beginning itself they focused on punctuality.

Slowly they moved in to passenger service. Initially they started by carrying individual passengers.

They expanded gradually. A second route was started between Bombay and Calcutta.

During the war the facilities of the air service was used for the war cause.

Air India came in to being in 1946 after Tata Airlines became a public limited company.

Air India International was launched on 8th March 1948.

The first international service was between Bombay and London.

Soon the government started issuing licenses without any restrictions.

Just like JRD predicted Nationalization happened in 1953.

JRD continued as the chairman of Air India till 19

It was the best period in the history of Air-India when JRD was at its helm.

JRD-The person

JRD- The ProfessionalSpotting talent, attracting talent , holding on

to talent

Got the apt professionals within 2 years

Started interdepartmental conference

Started Tata Administrative Service for

management executives.

Good in time management.

JRD- The PhilanthropistContributed to society – various Tata trusts

like Sir Ratan Tata Trust, Sir Dorabji tata Trust… etc

Started Tata memorial Hospital- focused on medical research

Tata institute for fundamental research – cradle of India's atomic energy.

Donated his own share of Tata Sons in 1944- started JRD Tata trust.

JRD-The CitizenPropagated family planning

1970- family planning foundation of IndiaAdvocated for presidential system in India

Supported dual party sytemInitiated for school of population studies in

association with TISS Concerned about overcrowding of cities like

Bombay Suggested Satellite city- Navi MumbaiSuggested the rent act for Mumbai

JRD- The VisionaryBombay PlanNationalization of Aviation sector.Predicted the importance of family planning.He favored liberalization of industry which he

believed will benefit the country.He suggested the formation of the National

Relief Fund which was accepted by the government.

JRD – The FriendJRD maintained a cordial relationship with all

his friends.His friend circle included Prime Ministers,

Company Directors , Labor Union Leaders to small children.

JRD took the time off his busy schedule to reply to all.

JRD’s AchievementsPadma vibushan in 1957.Guggenheim medal for aviation in 1988.Bharat Ratna in 1992.UN population award in 1992.

LearningPassionLeadershipSocial ResponsibilityPersistenceVisionHumilityBuilding Trust

Jehangir Ratanji Dadabhoy Tata July 29, 1904 – November 29, 1993

Thank You