bi private branding program solutions for independent software vendors
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BI Private Branding ProgramBI Private Branding Program
Solutions for Independent Software Vendors
About SpeedwareAbout Speedware
Founded in 1976 Publicly-traded (Toronto Stock Exchange:
TSX) Strong financial health ($40 million in annual
revenues, 13 consecutive profitable quarters) 3000+ customers spanning North America,
Europe and Latin America
Speedware’s Portfolio of SolutionsSpeedware’s Portfolio of Solutions
Comprehensive suite of software solutions– Business Intelligence solutions (data analytics and
reporting)– Web and client/server application development
technologies– HP e3000 migration solutions
Strong commitment toward partners– Value that ISVs, VARs and distributors play in our
success– Commitment to developing innovative programs to
best suit the needs of our customer bases.
Our Partners’ ObjectivesOur Partners’ Objectives
Respond to customer needs by providing enhanced features and functionality
Capitalize on interest in new and exciting business intelligence software technologies to:– Increase revenue streams– Gain competitive advantage
The Solution:Speedware’s BI Private Branding
Program
The Solution:Speedware’s BI Private Branding
Program
Including Speedware’s business intelligence technologies as add-on tools to your existing
product offerings can yield significant revenues and competitive advantage.
The strength of Speedware’s technology under your brand name!
Overview of Partnership Models
Overview of Partnership Models
Option 1: Add-on BI Tools– Speedware’s tools sold as additional
components to partner’s existing solutions• Speedware branding or partner’s brand (name, logo)
Option 2: Customized BI Applications– Custom BI Application co-developed
between Speedware and partner to add value to partner’s packaged application
• Marketed under partner’s own brand (name, logo)
Option 1: Add-on BI ToolsOption 1: Add-on BI Tools
Speedware’s technologies sold as add-on component tools– Tool marketed, sold and supported
directly by partner• Partner’s branding (name, logo)
– Customer builds own solution using tool
Benefits to PartnerBenefits to Partner Product offering is enhanced and partner gains strategic
competitive advantage– By providing proven, cutting-edge business intelligence
technology Attractive potential revenues
– On sale of software licenses– By providing support, consulting and training
Minimal investment and risk– No R&D costs– Speedware’s technology is simply sold as an add-on to existing
packaged application
Speedware’s technology carrying your brand name!
Option 2: Customized BI ApplicationsOption 2: Customized BI Applications
Co-creation of a customized BI application between partner and Speedware– Complete with industry-specific Key
Performance Indicators (KPI) designed to allow companies to better manage their business
– Custom dashboards, data dictionaries and repositories
– Speedware’s technologies seamlessly integrated and customized
Benefits to PartnerBenefits to Partner Clear competitive advantage for partner through
offering of customized solution– Solution designed specifically to meet particular needs
of your customers:• Include industry-specific key performance metrics to help
customers better manage their businesses. Potential for increased revenues
– Customized solutions sell more easily than BI tools alone.
• Strong demand + simpler sales cycle = increased revenues
– Partners enjoy compelling returns on their investments.– Solution may be immediately used and enjoyed by end-
user upon purchase (elimination of customization and testing phases)
Solution Co-Development Requirements
Solution Co-Development Requirements
Outline of requirements on ISV’s side for co-development of custom BI application– Time– Investment– Resources– Potential sales
Overview of BI TechnologyOverview of BI Technology
Speedware’s solutions are designed to allow easy access to complex data to improve decision-making. Primary features include:– Industry-specific key performance indicators– Data extraction from multiple sources– Query and report analysis– “What if” analysis and future projections– Complex data presented in intuitive graphical
format
BI Product ArchitectureBI Product Architecture
* Illustration of connectivity to ISV’s application to come
MediaMedia
About MediaAbout Media
Multidimensional data analysis solution Rapidly transforms volumes of data from
disparate sources into valuable information using to aid in decision-making
Intuitive graphical user interface (dashboards) represents complex data correlations at a glance
Easy to use SQL statement generator (CAR) Industry-specific Key Performance Indicators
(KPIs) Available in both Web and client desktop
interfaces
EsperantEsperant
About EsperantAbout Esperant
Sophisticated enterprise query and reporting solution
Easy to use English syntax query generator Supports data mining through a graphical
interface to help analyze correlations between data elements
Export to 3rd party software (Excel, Outlook, etc.)
Available in both Web and client desktop front ends
Why Partner with Speedware?Why Partner with Speedware?
Leading business intelligence technology provider
Strength of our reputation– 25+ years in business and strong financial health.
Firm commitment to delivering the best to our customers and business partners– We can demonstrate compelling returns on
investment for our customers and partners
Only BI technology provider to allow partners to offer our solutions as “private brands”
As a mid-sized company, Speedware can respond to your particular needs with speed and agility.
Partner Success Story: ECSPartner Success Story: ECS
Enterprise Computer Systems– Mid-sized ISV that develops and markets ERP
solutions for building materials industry• Leader in niche
– Products co-developed between Speedware and ECS
• ECS Dashboard (Analytics)
• ECS Reporter (Ad-hoc reporting)
– ROI achieved in only 9 months– Sales increased significantly compared to
previously-offered solution (Cognos)
ECS’ ApplicationsECS’ Applications
ECS’ Return on InvestmentECS’ Return on Investment
Application type: large BI solution designed for building materials (lumber) suppliers– 10 key performance indicators– 30 data dimensions
Technical resources: 1 ECS + 1 Speedware Time to completion: 6 months (each ECS
and Speedware) Total investment: $90,000 ($45,000 each) Average sale: $20,000 @ 3 sales per month ROI: 9 months
Note: Figures above are exclusive of revenue earned from technical support, training and
consulting.
Partner Success Story:PG Systems
Partner Success Story:PG Systems
PG Systèmes - Mensys– Mid-sized ISV that develops and markets
software solutions for municipalities• Leader in niche market
Reseller of Speedware’s BI tools• Sold as a module with canned reports
• Specific reports designed for particular products
– One order a month for the last two years
Partner Success Story:CIO
Partner Success Story:CIO
CIO - Virtuo– Mid-sized ISV that develops and markets
accounting/financial and procurement (ERP) solutions for services organizations
• Excellent competitive position in the public sector (ministries, healthcare, other public and para-public organizations)
Complete integration with Speedware’s dashboard technology
• Sold as a module with their subject-driven data warehouses (finance and procurement)
• 15+ KPIs by subjects + pre-built analysis interfaces
• Bi-directional integration
– Two major deals in the last month
CIO’s ApplicationCIO’s Application
Snapshot to come
Thank YouThank You
Q&A
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