big data for the little guy - brad smith data roundtable

Big Data for the Little Guy

Brad Smith President and CEO

•  Authored by Steve King and Carolyn Ockels, Emergent Research

•  Methodology: Mix of research and forecast methods

•  Released 12/14/12

Intuit 2020 Report: The New Data Democracy How Big Data Will Revolutionize the Lives of Small Business and Consumers

New Research on Big Data

•  Explosive tech growth fueling a data revolution. •  Global volume of digital data to increase 40-fold.

•  Access to cheap, sophisticated, data-powered tools & systems give consumers & small businesses an edge.

•  Data quickly becoming a new type of vital raw material.

•  Drives decision-making.

•  Tasks delegated to digital concierges.

•  Creates new market transparency that radically alters how business is done.

•  Will build a stronger community.

•  Levels the playing field.

•  Will bring back the level of personal service.

•  Creates opportunities for new & existing small businesses.

•  Sensors, smart machines will help do the work.

Data Empowers Consumers Data will help people navigate modern life

Data Drives Main Street Digital New rules emerge for being smart in small business

The New Data Democracy Data will become a new vital raw material

Research Summary

•  Data-driven insights empower people to save time and money and make meaningful changes in their lives.

•  Small businesses now have access to insights that were once only available to big, multi-million dollar companies.

•  Data and data-driven insights are the fuel of the 21st

Century global economy.

Intuit is a Leader in this Trend

Entrusted with the collective data of our 60 million customers… 45 million using connected services.

Applying Intuit’s core capabilities, the secret sauce that has made Intuit a trusted global brand.

All of Intuit’s data-driven innovations are built on a strong foundation of privacy, security and customer choice.

Design for Delight Customer Driven Innovation

Data a Pillar of our Growth Strategy

Improving Our Customers’ Financial Lives So Profoundly…

Suppliers Government

Developers

Consumers Financial Institutions

Accountants Employees

Small Businesses

Delivering awesome product experiences

Suppliers Government

Developers

Consumers Financial Institutions

Accountants Employees

Small Businesses

Delivering awesome product experiences

Enabling the contributions of others

Improving Our Customers’ Financial Lives So Profoundly…

Suppliers Government

Developers

Consumers Financial Institutions

Accountants Employees

Small Businesses

More than $2.4B in savings identified

Delivering awesome product experiences

Enabling the contributions of others

Using data to create delight

Improving Our Customers’ Financial Lives So Profoundly…

Suppliers Government

Developers

Consumers Financial Institutions

Accountants Employees

Small Businesses

Help customers obtain capital faster

Help lenders make more informed risk decisions

Delivering awesome product experiences

Enabling the contributions of others

Using data to create delight

Improving Our Customers’ Financial Lives So Profoundly…

Suppliers Gov’t

Developers

Consumers FIs

Accountants Employees

Small Businesses

Delivering awesome product experiences

Enabling the contributions of others

Using data to create delight

Improving Our Customers’ Financial Lives So Profoundly…