"big ideas" executive event, sofia, bulgaria

Digital Transformation:

Run and Win

Timo Elliott

Global Innovation Evangelist, SAP

@timoelliott

2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

3PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

General Motors vs. Tesla

2011 2017

$58Bn$55Bn

$2.5Bn

$51Bn10,000,000 cars in 2016

76,000 cars in 2016

(average market cap)

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Self-Improving Product Example: SAP CoPilot

SAP CoPilot is an Enterprise

Digital Assistant — what Siri,

Alexa, and Cortana are to

consumers.

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Leaders in digital transformation are expected to

realize 23% higher revenue growth rates over

their peers for the next two years.

84% of companies globally say digital

transformation is important or critically

important to their survival in next 5 years.

Source: SAP 2017 Digital Transformation

Executive Study with Oxford Economics

“Digital is moving to the core of business strategy”Source: Gartner

Source: SAP 2017 Digital Transformation Executive

Study with Oxford Economics

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connecting People, Things and BusinessesIntelligently

Integration Mobile

Collaboration

Big Data

Business Process

Innovation

Connected Data

Design Thinking

Microservices

APIs

Real-time

Analytics

Natural

Language

IoT NetworksMachine

Learning

Experiences

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Shoes Personalization

CommunityCoaching

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BENEFITS

Single platform to

manage data and

analytics capabilities

35% Increase in

campaign Opt-Ins

65% response rates in

email campaigns

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Just 3% of companies say they are succeeding withdigital transformation

Source: SAP Digital Transformation Executive Study: 4 Ways that Leaders Set Themselves

Apart, SAP Center for Business Insight and Oxford Economics, 2017

The big problem…

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Digital Transformation with SAP

The digital innovation system

that enables you to innovate at scale to confidently

redefine your business.

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Internet of Things

Big Data

Data Network

Blockchain

Analytics

Machine Learning

SAP Leonardo Technologies

SAP Leonardo Digital Innovation System

Big Data

Data Network

Blockchain

Analytics

Machine Learning

Internet of Things

SAP Cloud Platform

Multi-Cloud Infrastructure

Microservices | Open APIs | Flexible Runtimes | Integration

SAP Data Center

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Steps to digital transformationSAP Leonardo Innovation Services

PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 14

Global Leonardo

centers for Design

Thinking and

innovation

Bring innovative

ideas to life,

Iterate and refine

Create, test &

refine business

case for ROI and

strategic value

Create a

Technology

Roadmap, identify

dependencies &

remediate risks

Solution Ideation

& Vision

Rapid

Prototyping

Business Case

Development

Technology

Blueprint

15PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Innovation with purpose using Design Thinking

Rethink what you sell:

from selling a product to

selling a transformation

Rethink your customers:

who is struggling with these

problems?

Focus on the problems:

what’s stopping customers

from the transformation?

16PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Steps to digital transformationSAP Leonardo Innovation Services

PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 16

Global Leonardo

centers for Design

Thinking and

innovation

Bring innovative

ideas to life,

Iterate and refine

Create, test &

refine business

case for ROI and

strategic value

Create a

Technology

Roadmap, identify

dependencies &

remediate risks

Solution Ideation

& Vision

Rapid

Prototyping

Business Case

Development

Technology

Blueprint

17PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

New Business Model Generation

Business Model Canvas: nine business model building blocks, Osterwalder, Pigneur & al. 2010

Digital leaders are far more

likely to have rethought their

relationships with customers,

partners, and other industry

players

And they are much more likely

to have invested in employee

training and new hires with new

roles

18PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Steps to digital transformationSAP Leonardo Innovation Services

PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 18

Global Leonardo

centers for Design

Thinking and

innovation

Bring innovative

ideas to life,

Iterate and refine

Create, test &

refine business

case for ROI and

strategic value

Create a

Technology

Roadmap, identify

dependencies &

remediate risks

Solution Ideation

& Vision

Rapid

Prototyping

Business Case

Development

Technology

Blueprint

19PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Start prototyping with simple sketches!

http://build.me

20PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Turn prototypes into reality quickly, easily, and iteratively

21PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Steps to digital transformationSAP Leonardo Innovation Services

PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 21

Global Leonardo

centers for Design

Thinking and

innovation

Bring innovative

ideas to life,

Iterate and refine

Create, test &

refine business

case for ROI and

strategic value

Create a

Technology

Roadmap, identify

dependencies &

remediate risks

Solution Ideation

& Vision

Rapid

Prototyping

Business Case

Development

Technology

Blueprint

22PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

SAP Cloud Platform

SAP Leonardo Industry Innovation Accelerators

Each SAP Leonardo Industry Accelerator is a fixed price solution with a pre-defined bill of materials that includes annual cloud

subscription licenses and services with the SAP Leonardo Innovation Service, express edition.

SAP Leonardo

for Retail

SAP Leonardo for

Discrete Manufacturing (IM&C and High Tech)

SAP Leonardo for

Sports & Entertainment

SAP Leonardo for

Consumer Products

Note: Additional Implementation services can be added from SAP Consulting or Partners

(*) Planned or Future Innovations

+

SAP Leonardo includes:

+ ++Application

Licenses Subscription Price

Analytics

Licenses Subscription Price

IOT ServicesSubscription Price

Leonardo Innovation Services

Big Data Hub (*)…

Machine

LearningSubscription Price +

Horizontal or

Custom

• Assets

• Logistics

• Store (*)

• Inventory (*)

• Shelf (*)

• Cold Chain (*)

• Venue

• Team

• Fans (*)

• Assets

• Logistics

• Manufacturing (*)

• Cold Chain (*)

• Consumer (*)

• Assets

• Logistics

• Service

• Spare Parts

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Innovation With Purpose

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SAP Leonardo

Easily connect innovation

with existing and future

SAP and 3rd party

technologies, data, and

systems across core and

digital business

Scale

With new capabilities such

as Machine Learning,

Big Data, Analytics, IoT

on the SAP Cloud

Platform

Innovate

Modular capabilities that

are easy to buy, deploy and

consume. Open and

extensible with rich API’s.

Integrate

Source: SAP 2017 Digital Transformation Executive Study with Oxford Economics

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Next steps: Run and Win…

Optimize BusinessImprove productivity and customer experience, increase revenue

Transform BusinessNew digital products & services, new industries,

new business models

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Get Inspired!

Timo Elliott, SAP

September 2017

@timoelliott

Thank You!