blackboard academy presentation

Blackboard Academy

A D R I Á N G R O BA

M A R I A BA R BA S

Entrepreneurship and Business Plan2nd semester

R I TA LU C E N A

R O M A I N B E S C H

Our original business model

Too broad

Easy to co

py

Extra co

sts

No leverage

on Marketing

Shallow

understanding

of the cli

ent

Sustainable

Competitive

Advantage ?

Challenges

1 More specific focus on customer segments

2 How to create a competitive advantage

Challenges

1 More specific focus on customer segmentsEntrepreneurs they count on incubators, they have the barrier of initial costs: an office might not be what they need.

Small businesses & certificate schools they already have a solution: co-work, associated private academies.

Freelancers & Coachers difficult to create a customer relationship with the given definition

Everyone can be a potential teacher!

Our new business model

ProblemMany people have the skills and the time to become a part-time teacher, they just need a room for some hours a week.

SolutionA platform to connect students and teachers easily, space to rent conveniently per hour.

Market comparisonNothing like this exists, in Portugal there is no platform for teachers but OLX , Custojusto with their section of “explicadores”, and the kind

Our new business model

Topic

Location

Date

Price

Per hour

Per hour

Per hour

Per hour

Mathematics for 2nd grade

Entrepreneurship course

English conversation lessons

VBA for Excel advance course

M: 17-19T: 17-19

Sa: 11-15

Su: 14-17

T: 9-11F: 9-11

Platform to link teachers and students

Our new business model

Easy booking of rooms

How it works?

Potential teacher

Can do it at home or he/she has the space needed

Wants to set up a course with a

group Check availability and pre-book

Reach students during two weeks

Counts on the students he/she needs

Book the classroom

Materialization of the booking

Cancelation of the booking with no charge

Challenges

2 How to create a competitive advantage

!

Our new business model

Competitors Competitors

Banners to book with others

Access to teachers

Platform!

Network platform!

Platform! Competitors

Competitors

Linking students and teachers, whichever you are