blitz strategy deck v2.3

(888)-811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205

Strategy Deck

Contact Info

Phone 888-811-2448

Address 718 SW Alder St. Ste 200Portland,

OR 97205

Website www.BlitzMetrics.com

Emaildennis@blitzmetrics.com

Facebook facebook.com/blitzmetrics

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“Blitz created a custom social

dashboard for Nickelodeon. The

dashboard analyzes and reports

in real time our social reach

across the hundreds of accounts

and pages. It is a great

enterprise-level solution for

businesses with a large and

diverse social presence.”

- Julie Sun, MTV Networks

(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205 V2.3

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“Dennis Yu is a Facebook

Marketing genius.”

- Brent D. Payne, Former SEO Director,

Chicago Tribune

(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205 V2.3

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“The Blitz team exceeded our

expectations wildly and assisted

us in igniting our fan growth to

the extent that it is now making

a material impact on business.”

- Eric Ludwig, Vice President, Rosetta

Stone

(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205 V2.3

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THE VIRAL CYCLE

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Social is like dating –

many lightweight touches

over time

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THE ENGAGEMENT FUNNEL

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Engagement

Fan Growth

Conversion

THE ENGAGEMENT FUNNEL

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MEASURING TOTAL AUDIENCE

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Your Brand Your Competitor

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AUDIENCES ARE COMPRISED OF MANY PAGES, NOT JUST ONE

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REACH – DO FANS SEE YOUR MESSAGE?

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Only 2-3% of fans see a brand’s message, a figure decreasing as Facebook faces pressure to increase ad revenue.

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FACEBOOK PROFILE ICON & COVER PHOTO

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Ads are now visibility of organic posts and amplification of fan actions.

ENSURE YOUR MESSAGES GET INTO THE NEWS FEED

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Sponsored Story – Page Likes

Sponsored Story – Page Posts

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COMPETITOR TARGETING

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ENGAGEMENT

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TARGETING > ADS > APPS

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Techniques

Story Type Story Content Who Sees It

SOCIAL ADS THAT ENGAGE AND CONVERT

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TYING TOGETHER ALL THREE STAGES OF THE FUNNEL

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By Geography

And Interest

MICROTARGETING

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Run your acquisition, retention, and organic campaigns at the same time.

Collect emails and force sharing with apps.

OPTIMIZING FROM $21 A FAN TO $1.40 A FAN AND MILLIONS IN REVENUE

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Highly Engaged Content Audience growth

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VIRGIN MOBILE GROWS AUDIENCE AND SALES

(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205 V2.3

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Techniques

SOCIAL AD OPTIMIZATION PROCESS:THROW GASOLINE ON THE FIRE

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FACEBOOK DEALS

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AUTOMATICALLY PERSONALIZED PEER PRESSURE

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EMAIL & USER INFO COLLECTION IN ONE CLICK

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Email Collection

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MULTIPLE PERMISSIONS TO COLLECT DATA AND ENABLE SHARING

(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205 V2.3

ROI

Awareness: Amplify what actually works on social media to engage fans.Engagement: Once with engaged users, you can collect emails to increase conversions.Conversion: Increasing social visits to the website, you increase sales.

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FRAMEWORK

(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205 V2.3

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THE VALUE OF A FAN

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28(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205 V2.3

THE VALUE OF A FAN

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29(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205 V2.3

THE VALUE OF A FAN

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30(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205 V2.3

THE VALUE OF A FAN

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31(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205 V2.3

THE VALUE OF A FAN

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32(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205 V2.3

THE VALUE OF A FAN

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PLAN EXECUTION

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Engagement30% (retargeting)

Audience Growth50% (newsfeed stories)

Conversion20% (contests and promotions)

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AD BUDGET

(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205 V2.3

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“We’ve been using Blitz to

strategically grow our fan base. What

we like most is their micro-targeting

approach to drive the right fans and

engagement, especially via

Sponsored Stories to amplify our

content. Our click-through rates are

as high as half a percent and our

page engagement levels are

significantly higher than our

competitors.”

- Tyler Durham, Digital Marketing Specialist,

Texas Roadhouse

(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205 V2.3

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“What I like best about Blitz is

that they remove the black box

approach to SEO and PPC. We

have great visibility into PPC

management, and a similarly

clear path toward SEO

improvement. It’s an approach

that a non-technical manager

like me can understand.”

- Bill Flaherty, Executive Vice President,

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V2.3

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LOVED BY

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THE MEDIA LOVES US TOO

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Contact InfoPhone 888-811-2448

Address 718 SW Alder St. Ste 200

Portland, OR 97205

Website www.BlitzMetrics.com

Emaildennis@blitzmetrics.com

Facebook facebook.com/blitzmetrics

(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205 V2.3