blockworks - digital marketing and building worlds

Post on 13-Apr-2017

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Minecraft Digital Marketing and Building Worlds

James Delaney

Most successful video game in history after Tetris

Most searched YouTube term after ‘music’

5 billion YouTube views every month

55% male 45% female

100 year brand?

62 members, 19 different countries

Digital production studio

Consultancy

Tomorrowland - Disney

Destruction of Herculaneum and Pompeii - Tate

We Are the Rangers – ZSL / United for

Wildlife

Light Your Way Home - Microsoft

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