blog conversion optimization [episode 4] - tuesday's tips & tactics: inbound marketing in...

Post on 07-May-2015

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This week's episode looks at blog post optimization with calls to action (CTAs), otherwise known as conversion optimization. Conversion optimization is the process of optimizing a website in order to increase the likelihood of capturing leads, conversions or customers. Specifically, we looked at graphical CTAs, CTA placement, textual or content inbedded CTAs, and A/B testing. We also discuss the importance of developing problem solving and unique value propositions as the currency for the lead acquiring quid pro quo transaction. The video is the last of a three-part series on blog optimization. Video and commentary: http://www.kunocreative.com/blog/bid/73881/Blog-Post-Conversion-Optimization-Tuesday-s-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

TRANSCRIPT

Twitter: #Kuno - @CPollittIU

Tuesday’s Tips & TacticsBlog Post Optimization with CTAs

Twitter: #Kuno - @CPollittIU

Blog Post Optimization

Social Media Optimization (SMO)

Search Engine Optimization (SEO)

Conversion Optimization

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with CTAs

Twitter: #Kuno - @CPollittIU

What is Conversion Optimization?

The process of optimizing a company's website in order to increase the likelihood of capturing leads,

conversions or customers.

Blog Post Optimization with CTAs

Twitter: #Kuno - @CPollittIU

1. Graphical Calls to Action (CTAs)

2. CTA Placement

3. Textual CTAs

4. A/B Testing

Blog Post Optimization with CTAs

Twitter: #Kuno - @CPollittIU

Graphical Calls to Action

Blog Post Optimization with CTAs

Twitter: #Kuno - @CPollittIU

CTA Placement

Blog Post Optimization with CTAs

Twitter: #Kuno - @CPollittIU

Textual Calls to Action

Blog Post Optimization with CTAs

Twitter: #Kuno - @CPollittIU

A/B Testing

Blog Post Optimization with CTAs

A B

How to Manage & Close Internet Leads

Facebook.com/kunocreative

Twitter: #Kuno - @CPollittIU

Twitter: #Kuno - @CPollittIU

Blog Post Optimization

Social Media Optimization (SMO)

Search Engine Optimization (SEO)

Conversion Optimization

Twitter: #Kuno - @CPollittIU

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