blogging 101 - brian cormier
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Blogging 101 By Brian Cormier
Short for “web log” = blog Online diary, log News Photos Video
What is a blog?
Google Blogger (“Blogspot”) WordPress TypePad Tumblr
Where to get a blog?
What are you passionate about? Niche-market blogs get the most traffic General interest blogs are much more
difficult to promote Blogs are excellent for showing your
expertise in certain areas:◦ Crafts◦ Collectibles◦ Entertainment◦ Specific issue
Choose a subject
Be concise Entries don’t have to be “major” – they can
just be quick thoughts Post-date blog entries for convenience Update often – a few times per week Don’t ignore your blog Use photos – these are searchable in Google
and will help get you traffic Use video
Content for your blog
Google Images Search for “free stock images” in Google Give credit for photos whenever possible Take your own photos – more personal and
exclusive
Sources for photos
YouTube Dailymotion MySpace VideoSurf Google Video Facebook
Sources for videos
Resist using coloured fonts Use what’s easy to read
◦ If readers’ eyes are bugging out of their heads trying to read your blog, they will simply move on
◦ You may think it’s “pretty” and “cool” and “awesome”, while others may think it’s simply “annoying”, “loud” and “excessive”
◦ Make your blog reader-friendly Use labels to allow readers to find similar
stories on your blog
Make it easy to read
Show archives Allow readers to search your blog
Make it easy to read
Register your URL in Google Comment on other bloggers’ posts Post links and talk nicely about other related
bloggers, including links to their blogs Post links to social media websites
◦ Facebook – start a FB page, too!◦ Twitter
If your blog posts features one of your own YouTube videos, make sure the link to your blog post is in the video description on YouTube
Promoting your blog
Write an e-book on your area of expertise and post it to your blog for everyone to share◦ People love free stuff◦ Establishes your credibility◦ People will gladly share it with others◦ Give credit to others in your e-book and they’ll
definitely help you to promote it
Promoting your blog
Many ways to earn an income online Google AdSense
◦ Ads will be placed on your blog based on what you’re writing about
◦ Niche-market blogs most successful at this, i.e. knitting ads on a blog about knitting will tend to get more clicks
◦ Payout is about 60 days after reaching $100 U.S. in your account
Earning an income
Earning an income
Example of a Google banner ad
Earning an income
Example of Google text ads
Membership site◦ Exclusive content for members of your site for a
monthly fee◦ Teaching / mentoring / coaching◦ Professional advice and tips◦ Online community open only to a few
Affiliates◦ Commission-based◦ Selling books, e-books, courses, etc., for others,
including Amazon, Chapters Indigo, other bloggers, mentors, coaches, etc.
Earning an income
Yes, definitely enable commenting Yes, definitely enable moderating
◦ Gives you control on what is being posted◦ Allows you to eliminate spam◦ Allows you to eliminate haters and trolls◦ Strongly advise not to allow anonymous comments
– this will cut down 95% of spam, haters, trolls Respond to your comments, even if it’s a
simple “Thank you!” Don’t ignore comments on the links you post
to social media site – they count, too!
Comments on your blog
It’s OK not to get bullied into fighting with someone online
“Free speech” also has consequences Remember, your friends, work and online
colleagues will see your blog, too – and read the comments
Comments on your blog
Number of comments on your blog Number of comments on Facebook Number of RTs and replies on Twitter E-mails from readers Income earned Mentions on other blogs / websites Mentions in the media Traffic statistics
How to determine success
Google Analytics◦ Visitors◦ Time spent on website◦ Where are they from?◦ Top content◦ Top search engines◦ Bounce rate
Figuring out your traffic
Figuring out your traffic
Blogging platforms◦ www.blogger.com◦ www.wordpress.org◦ www.typepad.com◦ www.tumblr.com
Social media◦ www.facebook.com◦ www.twitter.com◦ www.youtube.com
Resources
Professional bloggers / coaches / mentors◦ Yaro Starak: www.entrepreneurs-journey.com
Resources
Professional bloggers / coaches / mentors◦ Gideon Shalwick: www.gideonshalwick.com
Resources
Professional bloggers / coaches / mentors◦ Darren Rowse: www.problogger.net
Resources
Professional bloggers / coaches / mentors◦ Sue and Steve Soucy: www.sueandsteveshow.com
Resources
Be professional Remember... it’s public Treat it like a business
◦ Show up for work◦ Learn how to spell◦ Layout isn’t everything but it’s something
Promote! Promote! Promote! Share! Share! Share! The more you give, the more you’ll receive
Conclusion
Brian Cormier◦ www.briancormier.com
Brian Cormier’s Blogtastic World!◦ www.briancormier.blogspot.com
Lowcarbdude◦ www.lowcarbdude.com
brian@bricorcommunications.com
My blogs
Blogging 101 By Brian Cormier
Thank you!
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