blogging: facts vs. fiction

Blogging: Facts vs FictionBPRSA

by Amani ChannelVisual Eye Media

www.visualeyemedia.com

SSCHEUD

About

• Who is Amani Channel?

• Broadcast Journalist

• Social Media Practitioner

• Founder of Visual Eye Media

• Founder MyUrbanReport.com

• PBA/Lens on Atlanta Content Mgr.

Journalistic Outlet

Why Blog?

Inform Friends & Associates

Build Professional & Personal Relationships

Blogging vs. Journalism

Journalists are experienced storytellers who followprofessional guidelines regarding accuracy, and fairness, and represent credible news organizations.

Bloggers are often independent writers who infuse opinions into their posts. They are not required to follow any rules regarding fairness, or accuracy, and have little accountability.

Benefits of Blogging

Direct CommunicationsBrand BuildingCompetitive DifferentiationRelational MarketingFill a NicheMedia & Public RelationsPosition You as an Expert

source: thealphamarketer.com

Developing a Blog

• Research - Search of other blogs related to your area of interest.

• Find a niche - Fill an informational void.

• Develop your content strategy - Blog name, how often you’ll post, marketing strategy.

Attracting Readers

• Link to blogs/comment/create conversations in the blogosphere.

• Create a blogroll

• Use tags/keywords

• Leverage your social network

• Post regularly

Hosting

• Blogger

• Word Press

• Type Pad

• Custom URL

Popular Blogs• Technology/Gadget

• News/Politics

• Mommy Blogs

• Gossip/Entertainment

• Foodie

Pitching to Bloggers

• Identify key influencers

• Get familiar with their content

• Engage through friendly conversations

Pitching to BloggersAvoid

• Mass emailing bloggers

• Pitching before reading content

• Sending a cold press release

Social Media PR Tools• HARO Help a Reporter Out - Journalists

submit PR queries

• Pitch Engine - Social media press release

• ReportingOn - Network for reporters to discuss their beat

• Twitter Media Wiki - http://twitteringjournalists.pbworks.com/Media%20People%20Using%20Twitter

Wrap Up

• To understand social media you must engage in it.

• It takes time, persistence, observation, and conversations.

• Learn from the mistakes and success of others.

• Have fun.

Thank You!

• Amani Channel

• www.visualeyemedia.com

• info@visualeyemedia.com or

• twitter @visualeyemedia or @urbanreporter

• (404) 213-2121