blogging for your business - monicakwise.files.wordpress.com · blogging statistics - 53% of...

Blogging for Your Business

Katerina Schroeder, Bethany Chronister, Randi Beldon,

Monica Wise

#Blog4Biz

History of Blogging - Relatively new platform for businesses - First blog: January 1994 on links.net made by

Justin Hall - “Personal Homepage”

- Most popular blogging site at the beginning was “LiveJournal” but “Blogger” in 1999: Brought the platform to common usage

- Politicians used them a lot for campaigning - 2001: “meta-blogging” and how-to’s became

popular - Commenting - Mid 2000’s: blogging goes mainstream

#Blog4Biz

Blogging Statistics - 53% of marketers say blogging is their top content marketing priority- 43% of people admit to skimming blog posts- Blog articles with images get 94% more views- Companies who blog receive 97% more links to their website- 94% of people who share posts do so because they think it might be helpful to

others

#Blog4Biz

Why is Blogging Useful?- Increase website traffic - Create opportunities for your publics to share - Connect customers to brand - Humanizing the company - Develop unique content for social media sites - Build stronger relationships

#Blog4Biz

What Would You Even Blog About?- Advancements in your company, industry,

etc… - Ways that your organization shows its

values - Highlighting employees - Readers want to learn something new - Readers want to solve a problem

- Share tips, tools, and tutorials

#Blog4Biz

When to Blog and Formatting - Consistency

- Weekly

- Bi-Weekly

- Organization and accessibility- Organize blogs into a few different

categories so readers can quickly find

what interests them

- Include tags in blogs to attract more

attention

- Utilize headings to clearly define

content

- Social Media platforms

#Blog4Biz

Blogging Tips- Be relevant to your audience- Quality over quantity - Create a click-worthy title- Add visuals - Answer your customers’ questions- Analyze the data

Places to Blog- WordPress.com

- Medium.com

- Blogger.com

#Blog4Biz

Companies using Blogging Effectively- ModCloth Blog

- https://blog.modcloth.com

- Chase Bank- https://www.chase.com/news

- Coca-Cola - https://www.coca-colacompany.com/coca-cola-unbottled

#Blog4Biz

The Future of Blogging- Types of blogging that has evolved:

- Vlogging

- Podcasts

- Emphasis on multimedia - Has begun to support other platforms like Tumblr - How it is accessed will likely evolve - The power of authenticity

Questions?

Contact Information:

Monica Wise: wise.monicak@gmail.com

Randi Beldon: randibeldon15@gmail.com

Bethany Chronister: bethanychronister22@gmail.com

Katerina Schroeder: katerinasch101@gmail.com