blogging in business
Post on 22-Feb-2016
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Blogging in Business
The New Generation Group
Dawa N. Kam S. Jordan
N. Luke H. Louie Y.
Chelsea F. Grace W.
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WHAT IS A BLOG ?
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History of Blogs
1994 1997
2005 20062004
1999
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Technical Considerations
GoalsBudgetBlog design and blog tools
• Platforms• Hosted Blog• Stand alone blog platform
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Hosted Blog Examples
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Stand-Alone blog host examples
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'Emotional' Considerations
Building trustCreativityBeing active and consistent
How It Should Be Used
• Sharing of information
• Interaction
• Sharing expertise / experience
• Helpful instructions
• Posts should be open to comments
How It Should Not Be Used
• Providing ways to cut corners
• To completely self-motivate
• Used as a personal blog
• Don't discuss insider information
Importance of Blogging in Business
• Improve company's online presence
• Build relationship
• Help build brands
• Attract media attention
Topics
• Taxation
• General knowledge/advice
• Auditing
• Social media
• Fraud
• Accounting systems information
• Satire
Problems with Business Blogging
• Requires customer understanding
• Requires updates
• Time management
• Negative comments
• Legal issues
Recommendation for Effective Business Blogging
• Focus on the customer
• Update blogs
• Plan ahead
• Monitor comments
Blog comparisonAccounting Blog:
Dustin R. Nestor (CGA)
http://www.drncga.com/blog/
Marketing Blog:
CastleCS Marketing and Advertising
http://www.castlecs.com/blog/
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Blog Comparison Accounting:- Informative approach. - Less selling more teaching.- updates about new policies
and rules.- posts are inconsistent and
infrequently updated.
Marketing:- frequent blog posts- interactive posts. - Advertising for firm as
much as possible.- Links blog topics with
services they offer.
Summary- What is a blog?
- History of blogging
- Blog structure
- Emotional considerations
- How blogs should/shouldn't be used
Summary (cont'd)- importance of blogging
- Accounting topics in blogging
- Problems with blogging
- Recommendations for effective blogging
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Questions?
Credits• http://www.business2community.com/blogging/the-impor
tance-of-blogging-for-your-small-business-0282539• http://businessinthecity.blogspot.ca/2012/07/the-importa
nce-of-blogging-in-business.html• http://www.problogger.net/archives/2006/02/15/choosin
g-a-blog-platform/• http://www.searchenginejournal.com/7-reasons-why-blog
ging-is-still-important-in-2012/39225/
• http://www.webdesignerdepot.com/2011/03/a-brief-history-of-blogging/
• http://en.wikipedia.org/wiki/History_of_blogging
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