bni presentation - maximize seo benefits of your bni membership

Who is Seattle Web Search?Seattle Web Search is a marketing company that specializes in helping businesses grow by designing high-quality websites and effective search engine optimization (SEO) strategies aimed to get the best return on your investment.

Helping businesses & individuals utilize the internet to the fullest.

Create a Google-friendly WebsiteDid you know that among those small businesses that have a website:

• 51% believe both the quality and ability of their website to acquire new customers is only “fair” or “poor.”

• Only 30% of business owners feel that they typically do a better job of marketing than a close competitor.

• 61% spend less than three hours a week marketing their website.

• Only 9% are satisfied with their online marketing efforts.

• 78% of small business owners dedicate 10% or less of their budget to marketing. Of those, 50% spend less than 10% of their marketing budget on internet advertising, while 30% do no online advertising.

Here are some topics we will be covering and somestrategies for increasing your websites traffic and

return on investment (ROI):

• What is SEO and how can you maximize your BNI Membership?

• Help your BNI members build credibility and it will help you receive more referral business.

• Write and share reviews for your fellow BNI members, especially with your Power Partners.

• Don’t forget social media, connect and engage with your BNI members on social networks and watch your chapter grow.

What is SEO and how can you maximize your BNI Membership?

SEO is stuff that needs to happen on your website so Google knows what you are about, and what you do.

You can do this by building an online reputation, creating quality content that is shared and used by others, and taking advantage of trends in technology and your industry.

Tip #1: Write & share reviews

Was this review…? Useful, Funny, Cool helps prevents Yelp’s filter.

With a review from each of your BNI members, this will more than likely put you

ahead of your competitors or at the very least much closer to the top of the list.

Tip #1: Write & share reviews

Remember that “Giver’s Gain”, on average the more reviews you give the more you receive.

In our BNI group the people who have given reviews (28) have received 127 total reviews vs. 23 total reviews for those that haven’t (13).

127/28 = 4.53 reviews on average25/13 = 1.92 reviews on average

80% of business for companies that serve a geographic area come from

within 5 miles of their location.

Reviews are the best thing you can do boost your local SEO.

Many of our top performers on Yelp and Google use Chris Lollini’s Reputation Igniter:

You should focus on local search.Searches with local intent are much more likely to lead to

store visits and sales within a day:

• 70% of mobile searches lead to action within one hour – It takes one month for the same percentage of desktop users to catch up.

• 90% of mobile searches lead to action and more than 50% lead to a purchase.

• 50% of mobile users are most likely to visit after conducting a local search, while 34% of consumers on tablets or computers will go to a store.

• 18% of local searches lead to sales, compared to 7% for non-local searches.

Social posts have low conversion rates.

Industry Conversion Rates (Q1 2013):

Email = 3.19%Search = 2.49%Social = 0.59%

“marketers need to make increasingly sophisticated use of social networks and other channels to engage with consumers and

convert interest to sales”-McKinsey & Company

Social media sites, are typically a far more casual environment to help build brand awareness, provide bite-size bits of industry information, and create communities among your customers.

The key to all effective communications is fully engaging with your audience. Work with your BNI members to help boost your conversions!

Shares and comments boost your conversion rates.

Tip #2: Share & comment on each other’s content

Connecting with your BNI members helps to humanize your brand and build online relationships.

Leverage your BNI members contact spheres and help members increase their online business

through social media networking.

“Social media is not just an activity; it is an investment of valuable time and

resources…

…surround yourself with people who not just

support you and stay with you, but inform your

thinking about ways to WOW your online

presence.”

Post less, share and comment

more!

Facebook: 81.9%Twitter: 8.6%

Google+: 4.3%Pinterest: 3%

LinkedIn: 2.2%Facebook has 4x more sharing than all other social networks

combined.

Facebook is by far the mostpopular social network.

Smartphone users spend the bulk of their time on social networks.80% access social networks on their devices.55% visit social networks on their devices at least once per day.

Social media is changing the way we communicate and especially the way products and services are promoted and advertised. It’s here to stay and you are missing a huge opportunity if you don’t use the communication vehicles that millions of people are paying attention to every day.

Social media is mobile friendly.

You NEED to be mobile friendly.

It is always advised to have a responsive website design for search engine optimization.

61% of mobile customers admit that they are likely to go to a competitor site after visiting a mobile unfriendly site.

One half of all local searches are performed on mobile devices.

Straight from Google:

“With increasing smartphone usage, making a website that is friendly to smartphone users has now become a critical part of website management.

Responsive design: serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on the client side. This removes the possible glitches of user-agent detection and frees users from redirects. This is Google’s recommended configuration.”

Tip #3: Be smart about you spend your time and money marketing online.

Feeling overwhelmed? Get some help!

Position 150 means the 15th page of Google(10 results per page).

In less than a month we were able to help Exact Electric go from the 15th page of Google to #5 and #9 on page 1!

We’ve consistently shown results for our clients.

SEO is a marathon, not a sprint.

Interest in SEO services has increased!

Contact Us Today!

Seattle Web Search: Contact Geoffrey Purkis• Web Designer / SEO Consultant• Phone: (925) 323-7245• Email: geoff@seattlewebsearch.com