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BOASTING BOOKS
Get Your Book In Front of Thousands of Readers
Instantly!
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Get OTHERS To Boast About Your
Book
I need to ask you a question…
If you could tell ten people about your book knowing
they would purchase, would you?
Of course you would!
And why wouldn’t you? It takes a few minutes to converse
with each of them and that conversation results in profit,
straight to your bank.
Let’s take this a step further…
If you knew someone who knew 50 people who
would buy your book and they would GLADLY tell
those 50 people about it...would you tell that
person about your book?
I know I would...and you’d be insane not to.
In fact, I can’t think of a single reason why you wouldn’t
want to tell them about it.
Let’s keep going -- what if you knew someone who knows
10,000 people who might be interested in your book...and
all you have to do is tell them about it…
And they, in turn, email those 10,000 people about your
book...would you tell them about it???
Hold your horses and back up now, Rob...you’re
talk about...GASP...NETWORKING...and EMAIL
MARKETING.
Holy fruitcakes batman, I know. I know.
Are you feeling the itch to hit the refund button yet? Hold
up.
I know a lot of people are adverse to networking and email
marketing; you want to write a book, upload it to Amazon
and let it go to work on it’s own.
Networking requires talking to people in your industry or
niche or genre...the horror!
I’m not making light of your plight (okay, maybe a little)
but I’ve never met a single successful business person who
hasn’t networked to some degree.
However, I know the feeling: talking to someone can be
really scary and social anxiety ramps up, especially if you
have to talk to someone who is more successful than you.
(Ideally, that’s who you want to be chatting up)
Let me tell you a story.
When I first got started trying to make money online, I did
so through advertising (Google ads) and clickbank. I was
selling tattoo designs. It was a higher converting product
and I actually managed to sell a few...at a massive loss to
myself.
I ended up racking up 2000 dollars in advertising costs
while only making about 100 dollars back. So a net loss of
1900.
Oops.
After that, I knew I had to go down the free route. As a
broke, jobless college student now with 2 grand worth of
credit card debt, I couldn’t do paid ads anymore.
I didn’t want to quit, however. I had seen that people
WERE paying for these books and I was getting
commission. I just had to figure something else out.
I struggled for a while doing this and that. It wasn’t until I
broke down and joined the warrior forum that things
started to happen.
I found my way to some bum marketing/article marketing
courses and that made me some money...but it wasn’t until
I finally cracked and started to talk to people in the IM
community that I made my first real money.
Why?
People promoted me.
My first promotion was for a guide I was selling in the
relationship niche and I made a few grand nearly
overnight from the promotion.
This was a guy who had a list of about 20,000...these
weren’t his buyers, mind you. It was a freebie list people
had joined and hadn’t purchased his guide, so he figured
why not try with mine.
It worked...and I grabbed a new list of buyers in that niche,
all for the cost of some affiliate commissions (50% per
sale) and me reaching out to people.
It happened again later in the IM niche and then with book
authorship. And again in some fiction/nonfiction niches.
I started making real money as soon as I...
A.Focused on making connections in the industry I was
in.
B.Focused on building an audience with an affordable
way to reach out to them.
“Okay Rob, that’s fine. But this still
means...Ugh...I have to talk to
people.”
Actually...no you don’t. There is a solution for that and I’m
going to show you in just a minute.
As far as email marketing is concerned, that has some
really easy solutions as well and I’m going to cover those in
a bit.
But the point remains - if you want stable, reliable income
from selling your books, you need to be gathering
resources to you.
And unless you can afford to pay for eyeballs, those
resources need to be free.
In other words, you need to turn your competition into
allies.
And there is a website that will automate that for
you.
BookBoast
The site you want is BookBoast.com.
It’s a free (or cheap, 10 or 20 bucks a month if you buy a
membership) way to automate email promotions
from other authors.
In fact, they’ve engineered it so well, you don’t even need
to speak to another author. You simply request a
promotion with a promise to promote THEIR book in
return.
You schedule the promotion day, use a link BookBoast
gives you (for tracking purposes) and then you promote
their book while they promote yours.
It’s called a swap and they’ve been done since email lists
have been a thing.
Now I know what you’re thinking:
“But Rob, I don’t have an email list! I can’t do a
swap!”
We’re going to get to that in a bit. You’ll have an email list
soon enough and through a multitude of ways.
First I’m going to share with you Sarabeth’s story.
Sarabeth’s Case Study
Sarabeth had her first book up on Kindle for a while, sadly,
with no sales to speak of.
She had spent some money on AMS, again, without luck.
(Though she didn’t blow through 2 grand like I did. Good
on her.)
Frustrated, she was went through all the training material
she could find to see what was going on with her book. In
the end, she cracked and joined an author forum seeking
advice about her book.
A few members helped her clean up her page, do better
targeting and change her cover. She also had help editing
her book so it read better and a few authors bought the
book and read it, leaving a few reviews.
With that, she sold a couple of copies (outside the authors
who bought) and with new sales came some new ideas.
She wasn’t about to start AMS again as she didn’t have it in
her budget. Instead she decided to do something
else...something free.
She found BookBoast and paid for a subscription. Using
the credits, she planned out her attack.
She needed an email list but didn’t have one. So she signed
up for MailChimp and put together her first email list.
The thing is - she couldn’t get a cross promotion swap
going without first getting a few people on her list. So she
turned to the group of authors again...as well as her friends
and family.
Within a few days, she had a small list of a few dozen
people. It wasn’t much, but everyone on the list promised
to click on her next promotion to help her Book Boast
campaign.
So she dug for people with the most compatible lists and
those with higher converting lists/clicks. She didn’t pick
the largest, she tried to stay small as she knew the big dogs
weren’t going to be interested in playing with her tiny 40
member list.
She found a few people who met her criteria and sent the
requests out for promotions.
Now, she could’ve just left it at that, but she decided to
take it one step further. She actually reached out and sent
a nice note to all of them, saying something like this:
“Hi there, my name is Sarabeth and I’m a newer author
in the ____ genre.
I know you are probably swamped with requests for
promotions from noobs like me and I understand if you
aren’t interested in working with me.
However, I want to make it worth your while because I
really want to be successful.
So besides a swapped promotion, I’m also willing to do
some work for you as well. I can read new copies of your
book, provide reviews and if it’s a shorter work, I can
help edit or toss ideas around or even go post places to
promote your book.
Again, I know it’s not much and I still understand if you
can’t do it. Thanks for listening anyway!”
It worked.
While she was mostly ignored, there were a few people
who bought it and promoted her anyway, without any
additional demands on her because they liked her
message.
But the biggest win came from a connection she wasn’t
expecting on making. The author with the biggest list
ended up getting back with her and that one was worth
gold.
At first, the other author told Sarabeth, they weren’t going
to promote her at all. They normally ignores messages
from newbies but Sarabeth’s message struck them in a way
no one else had. They attributed it to Sarabeth’s
willingness to go above and beyond to help out.
This author was potentially worth hundreds of clicks and
of dozens of sales and the author was willing to do a full
promotion, mailing multiple times.
They connected on Skype and Facebook, with Sarabeth
being introduced to this other author’s circle...with one
author in particular in that group loving her book and
agreeing to do a full promotion as well.
So two authors were now promoting Sarabeth on the same
day. In three weeks, emails promoting her book was going
out to over ten thousand people…
Not wanting to screw this opportunity up, she quickly put
together other promotions on the same day from other
sites - a fiverr gig and a few book promotion sites.
It worked - three weeks later she sold over 250 copies of
her book on that day, for the cost of a couple hours of talk,
20 bucks in fees (10 of that going to Book Boast) and a
willingness to help other authors out.
Some people call that hustle. I call it adding value to other
people’s lives.
Whatever you call it, it was effective.
Sarabeth now has over 1000 people on her email list, most
of them readers and around 100 of them buyers of her
books.
She now makes an average of 700 to 1000 bucks a month
in book sales. Half of them come from swaps, promotions
and her own email list. This only took a few months to
build up - but it’s paying off.
And she’s only working part time.
You can do it too!
The Three Things You Absolutely
MUST Have
In order to make Book Boast work for you, you need to do
three things.
1. Have a great book, well edited and put together.
2. Have an email list. In this section, I’ll show you the
various ways you can get one quickly.
3. Be willing to reach out to other authors and offer help
when you first start. (It becomes fully automated once
you build your list up after a few promotions)
I’m going to assume #1 is a given. You aren’t selling
garbage, are you? Make sure your book is well edited and
reviewed. Don’t try and throw garbage out there. This is all
I’m saying on this topic.
Getting An Email List
This isn’t tricky, complicated or complex. You need two
things:
1. A service that hosts your email list. In short, they keep
your readers emails on the server and you send out
emails when you’re ready to promote your stuff.
2. Emails to send.
The first point is the easy and free:
www.mailchimp.com
Free for the first 2000 subscribers. Make use of it!
You can watch a video here showing you how to set up
mailchimp and even have them host the sign up page for
you.
https://www.youtube.com/watch?v=Qdk4iJPCKXA
Just note, you can’t put affiliate links inside those emails
through MailChimp. (You can with other services, just not
MailChimp. MailChimp is free, so there is the tradeoff.)
Now you need to populate the email list and there are
several ways to do this quickly.
1. You can do what Sarabeth did - ask friends and family
members to join.
2. Join an author community and contribute, then ask
them to join your list. (Again, making connections!)
3. Buy an email list. (This is tricky and could go against
MailChimp/Other service providers TOS. Be careful!)
4. Build a freebie list.
5. List swapping.
#4 is probably the fastest way to a legitimate email list.
Give away something for free and get people to sign up.
There are tons of ways to do this.
InstaFreebie is an excellent source for email leads and in
fact, my best option for building a free email list.
The other best option is to upload a book on Amazon and
give it away, permafree. Then in the book, lead people to
your signup page you created in step 1.
Author List Swapping
I wasn’t going to include this section originally but I
changed my mind.
What I’m about to share with you is absolute gold.
This section alone could potentially set your publishing
business on fire. It’s about list swapping and it’s how
many authors quickly build up their email lists of readers.
While BookBoast.com is an automated “book promotion”
swap service, these resources have the potential to
promote more than just a book - you could, for example,
promote freebies that go straight to a signup page,
building a bigger list.
Here is the list of resources:
https://www.tckpublishing.com/author-email-list-swap-a
pplication/
https://bookhub.online/authors-news/newsletter-swap-s
uggestions
https://authorsxp.com/for-authors/author-newsletter-sw
ap
There are other resources like this out there, but besides
Book Boast, those are the most popular I’ve found.
Reaching Out To Authors - Optional?
You have two choices here.
The easy, slow way or the slightly harder, but much faster
way to get swaps going.
The easy way - just set up your campaigns in BookBoast,
request promotions and see what it does for you. While
you will gain some promotions that way, they will be fewer
and far between.
It’s automated, sure. And it will work, it’ll just take more
time. Be patient!
When you’re new and starting off, you’ll need to take
some extra actions if you quickly want to get going.
I already demonstrated how it worked with Sarabeth. She
nailed it, made several connections and quickly grew her
list.
In three months she went from nothing to 1000 bucks a
month part time, all because she decided to make industry
connections and build out her audience. You can do the
exact same thing too.
Feel free to use this message as swipe when contacting
other authors:
“Hi there, my name is Sarabeth and I’m a newer author
in the ____ genre.
I know you are probably swamped with requests for
promotions from noobs like me and I understand if you
aren’t interested in working with me.
I’d like to promote your book, “XYZ” and if possible,
maybe you could promote mine?
However, I want to make it worth your while because I
really want to be successful. I understand that, since I’m
new, my list is much smaller and it’s a bit unbalanced and
unfair.
So besides a swapped promotion, I’m also willing to do
some work for you as well. I can read a copy of a new
book, provide reviews and if it’s a shorter work, I can
help edit or toss ideas around or even go post places to
promote your book.
Oh and I have read your latest book you’re promoting
here already. It’s excellent! I’ve left a review you can see
on Amazon for you. It’s under my name (name)
Again, I know it’s not much and I still understand if you
can’t do it. Thanks for listening anyway!”
Why Does That Swipe Work?
Sales psychology is my thing. I’ve been working as a
copywriter for 10 years now and I’ve picked up a few tricks
in my day.
Let’s analyze the letter above, which is what I wrote based
off of Sarabeth’s message to her authors. (Granted, she
personalized those a bit and I’ll get to that in a second.)
1. Opening: I’m XYZ and a new author in this genre:
You are leading and being honest here. Full name, and
perhaps even a link to a book you wrote. This let’s the
other author know you’re at least serious.
Props if the book has some reviews behind it.
2. Disarming. The second paragraph is all about
disarming.
“Look, I know you’re super busy. I don’t want to take
up your time and if you don’t have time, that’s super
cool. I get it! I’m not offended.”
You are literally letting the other person know you’re
chill, laid back and don’t expect anything, including a
handout...though you’re sorta asking for one in a
minute. ;)
3. The offer - let’s swap. That’s straight forward.
4. The offer DOUBLED.
You’re brand new. No clout. Barely anyone is on your
list. It’s not exactly “equal”.
You admit that, fully. So instead of looking for a
handout, (which, again, you sort of are. A mailing to a
list of buyers is GOLD) you are offering up other
things that might be of use to the other author.
This not only makes you appear genuine and hard
working, you recognize how important the other
author is and you are offering a larger exchange of
value.
5. Again, it’s cool if not!
Also, you could do a very slight amount of ego
stroking here.
“By the way, I’ve read your book and I love it! I went
ahead and left you a review which you can read here.”
Talk about above and beyond! You are SO nice
to do such a thing without even asking them
for anything in return.
This triggers a desire for reciprocation.
Sure, they might not necessarily promote you yet - but
it’s opened up the door a lot more than had you just
asked.
The above is why this is so effective. It grabs attention and
makes them really want to work with you.
To take it even further, you can customize each message.
Study them for a bit, read their books, compliment them
on a particular passage or theme or plot point.
They will really see that you dig their stuff and make it all
the more likely they will work with you!
The Master Course
I hope everything in this guide has helped.
Using swaps, networking and email marketing, you can set
your publishing business up for success.
Remember, this marketing poweress is some of the most
affordable you can possibly get. No other marketing comes
close, dollar for dollar in profitability.
Making connections is free. Email marketing (especially
with MailChimp to start) is free.
Those valuable tools can build your business for you. Yes,
it requires being social, somewhat. With BookBoast, it’s
automated, especially after you’re established.
I want to help you take it further, however.
I want to help you completely automate your business,
give you the powerful marketing tools, writing tools and
organizational tools needed to build a 4 figure publishing
business, from working part time, a few hours a week,
from home.
That’s what this Master Course is.
Click here to see it.
Inside, I walk through the grand business strategy for
independent publishers.
I graph every stage of development, from writing the first
book, doing the book launch, and then automating the
process with outsourcers, software and services.
This is one of my most powerful courses ever, and it’s
under 100 bucks.
Click here to grab it!
Included is valuable technical information needed to help
you jump ahead of the curve. Don’t delay, grab it now!
Thanks again for reading!
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