boomers leading change initiative

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Therese Ellery, Rose Community FoundationJanine Vanderburg, JVA Consulting

“In the ’60s,they changed the world.

In their 60s,they may do it again.”

78 mill ion

1 every 8 seconds

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Are boomers the silver tsunami?

Or the silver mine?

An initiative of Rose Community Foundation,funded in part by The Atlantic Philanthropies

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Phase I: Community assessment

• Community Advisory Council• Literature review• Demographic profile• Phone survey• 14 focus groups• Key informant interviews• Boomer survey• Web-based surveys of

employers, educationalgroups and nonprofits

FULL REPORTcoloradoboomers.com

Over 1,500 voices

What do boomers want next?

Four project areas

• Boomer connecting points• Restructuring institutions and

employment• A health initiative• Workforce development

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Phase 2. Develop ideas

Two complementary strategies

1. Innovation Grants

• 12 grants• $5,000 each• Seed money for

creative approachesto engage boomersin solving socialproblems

2. Project planning

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Exchange ideas

Let a thousand flowers bloom!

• Several project ideas were embedded inparticipants’ work

Now you’ll hear from thegrantees

• Veterans Helping Veterans• JFFixler & Associates• St. Anthony Hospitals Health Passport

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Phase 3. From idea tobusiness plan

Boomers Leading Change in Health

Lessons learned

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Model engagement throughout

Use social networking strategies

Communicate!

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Have fun!

“We have significant numbers andare in a position to lead change.”