boost your professional image with video by drew becker

Five Ways to Boost your Five Ways to Boost your Professional Image with VideoProfessional Image with Video

Presented by Convey Media Group

Drew Becker

Video Benefits 1Video Benefits 152% of all web traffic is video(according to industry watchdog, eMarketer)

More than 70% of all web visitors watch online video (according to NY Times)

The average YouTube visitor spends 27 minutes watching video per day The search engines visit video sites every few minutes—so your videos appear in Google, Yahoo and MSN just MINUTES after you submit, not days or weeks In 2011, 4.3 billion dollars were spent on web video advertising (65% tell at least 1 friend about an online video they liked).

Video Benefits 2Video Benefits 2Because video is so popular, video links and clips often show up before other content Over 50% of viewers will take action after watching a video advertisement. 12% of those will make a purchase (Compared to 1% reading traditional text advertising copy)

65% of viewers will watch a video ad to the end (Compared to less than 20% who finish an online sales page).

72% of online surfers watch at least one video on the Internet every week (65% of the viewers are between 35 and 64 and earn middle to high incomes).

5 Ways to Boost your 5 Ways to Boost your Professional Image Professional Image

with Videowith Video

1. Tighten the link with your brand2. Show or describe your proficiency simply3. Allow clients to learn about you personally4. Tell your story memorably5. Use testimonials to validate your work

Tighten the link to your BrandTighten the link to your Brand

Associate you and your company with your products/services visually

Attach keywords (may be values, objectives, mission) to video brand

Association with logo and tagline

Allow clients to see who you are, how warm you are, how much you’d like to help, etc.

Show or Describe Show or Describe ProficienciesProficiencies

A show is worth a thousand tells

A simple concise description of your service or product can be memorable

A view of someone working with your product is most effective

A testimonial about your expertise is powerful

Allow clients to Learn about Allow clients to Learn about YouYou

A video is one of the best ice breakers

Seeing you in your natural environment creates comfort

Common elements in the video create familiarity

Tell Your StoryTell Your Story

People love to hear stories

Storytelling is one of the best teaching tools

Everyone has a story; yours is interesting and memorable

TestimonialsTestimonials

The power of word of mouth multiplied (think Linked-In)

We buy from people we like- referrals work that way as well

Someone who has used your service or product talking about you is so much more believable

To Shoot or Be Shot?To Shoot or Be Shot?

Shoot Resolution depends on your cameraChallenges may extend the amount of time neededMay be less expensive than outsourcingSome knowledge is necessaryNeed for post-production software and expertise

Be ShotHave necessary equipmentCan complete job in timely fashionGreat pricing based on durabilityProfessionals who know equipment and processPost-production tools and experience

How much will it cost?

Types of VideosTypes of Videos

Promotional videos– Video about the business– Video about the owner– Video about the service or product– Testimonial videos

Training videos– Videos to train employees– Videos to demonstrate processes

Uploading your VideosUploading your VideosFacebook

Facebook FormatsFacebook Formats

mp4 (MPEG-4 Video)mpe (MPEG Video)mpeg (MPEG Video)mpeg4 (MPEG-4 Video)mpg (MPEG Video)mts (AVCHD Video)nsv (Nullsoft Video)ogm (Ogg Media Format)ogv (Ogg Video Format)qt (QuickTime Movie)tod (TOD Video)ts (MPEG Transport Stream)vob (DVD Video)wmv (Windows Media Video)

3g2 (Mobile Video)3gp (Mobile Video)3gpp (Mobile Video)asf (Windows Media Video)avi (AVI Video)dat (MPEG Video)divx (DIVX Video)dv (DV Video)f4v (Flash Video)flv (Flash Video)m2ts (M2TS Video)m4v (MPEG-4 Video)mkv (Matroska Format)mod (MOD Video)mov (QuickTime Movie)

Uploading your VideosUploading your VideosYouTube

YouTube YouTube FormatsFormatsWebM files - Vp8 video codec and Vorbis Audio codecs.MPEG4, 3GPP and MOV files - Typically supporting h264, mpeg4 video codecs, and AAC audio codec.AVI - Many cameras output this format - typically the video codec is MJPEG and audio is PCM.MPEGPS - Typically supporting MPEG2 video codecand MP2 audio.WMV.FLV - Adobe-FLV1 video codec, MP3 audio

Uploading your VideosUploading your VideosPinterest

Uploading your VideosUploading your VideosInside 919

Five Mistakes To AvoidFive Mistakes To Avoid

Don’t shoot without a scriptDon’t shoot unless your video delivers valueDon’t shoot in poor lightDon’t shoot with poor soundDon’t shoot a promotional video over 2 minutes for your website(unless you can hold the audience’s attention)

Thank You Thank You Contact information:

Drew Becker-Drew@ConveyMediaGroup.com919-264-9868

www.ConveyMediaGroup.com