bootstrap startup framework
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© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Bootstrap Startup Framework
Your business is an extension of that question you are called to answer.
2© 2012 Keno R. Mullings. http://TheMullingsGroup.com
Outline
1. What is a Purpose-Driven Business?
2. Bootstrap Startup Framework
3. Bootstrap Startup Model
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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WHAT IS A PURPOSE-DRIVEN BUSINESS?
Making money is a consequence of doing good business and not the reason.
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Purpose-Driven Business
Making money is a consequence of doing good business and not the reason.
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Purpose-Driven Business
Your business is an extension of that question you are called to answer.
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Purpose-Driven Business
That question you are called to answer is birthed from your purpose.
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Purpose-Driven Business
Businesses exist for two reasons only:
1. To solve problems
2. To provide a platform for individuals to live their purpose
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Purpose-Driven Business
To the extent that you accomplish these objectives and tell enough of the “right people” (your market or those who influence your market), you will make.
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Purpose-Driven Business
A business is a framework for individuals to use their Ingredients as a tool to meet the needs of their people.
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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What Are Your Ingredients?
Vision
Roles
Core Values
Strengths/Gifts/Talents
Purpose
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Who Are Your People?
Your Clients Your Customer Segments Your Market Those in Need
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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THE FRAMEWORK
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The Framework
RunTestStart
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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The Framework: Start
1. Know your Ingredients
2. Listen for your people’s problems/pain points/needs
3. Which needs can your Ingredients be a solution to?
4. List the solutions to these needs?
5. How does it make your people feel?
6. Create a business model© 2012 Keno R. Mullings.
http://TheMullingsGroup.com15
The Framework: Start
Complete a Customer Needs Analysis to help you with…
4. List the solutions to these needs?
5. How does it make your people feel?
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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The Framework: Customer Needs Analysis
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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My People Their Problems/Needs My Solutions Value Propositions Products/Services
The Framework: Test
7. Verify the business model
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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The Framework: Run
8. Use your Ingredients to solve your people’s problems physically and emotionally; meet their needs
9. Tell the right people about what you do and what you’ve done
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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BOOTSTRAP STARTUP MODEL
A step-by-step process by which entrepreneurs can start their purpose-driven businesses with low cost and minimized risk by leveraging free and low cost technology and resources.
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Bootstrap Startup Model
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Bootstrap Startup Model
The Bootstrap Startup Model marries the Strategic Life Plan System with the Business Model Canvas and Customer Development.
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Bootstrap Startup Model
The Bootstrap Startup Model is designed to be easy to use for microbusinesses.
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Bootstrap Startup Model
Micro Business A small business that is privately owned
and operated, with five or fewer employees
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Bootstrap Startup Model
1. Strategic Life Plan
2. Foundation
3. Start
4. Marketing
5. Sales
6. Execution
7. Resources
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Bootstrap Startup Deliverables
1. Strategic Life Plan1. Assessment
2. Ingredients
2. Bootstrap Startup Workbook
3. Customer Needs Analysis
4. Business Model Canvas
5. Channel Development
6. Bootstrap Startup Financials
7. Customer Surveys
8. Bootstrap Startup Marketing Plan
9. Bootstrap Startup Marketing Tasks
10. Repeatable Sales Process
11. Business Plan
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Get More, Do More…
Purchase the complete Bootstrap Startup Workbook from our private store @
http://bootstrapbootcamps.com/bootstrap-startup-workbook/
Now until July 21st get $5 off all orders
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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Contact Info
Connect: http://www.linkedin.com/in/kmullings Follow: http://twitter.com/KenoMullings Consult: http://TheMullingsGroup.com Learn: http://BootstrapBootcamps.com Discover: http://StrategicLifePlanSystem.com Call: (617) 299-6871
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
© 2012 Keno R. Mullings. http://TheMullingsGroup.com
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