bose final presentation

• Middle Aged: Ages 30-45

• Youth: Ages 18-29

Getting Started : A look at Target Audience

With the rise in younger generations using social media and the internet daily, it is important for Bose to successfully attract this younger group and inform them of what Bose stands for as a company and what their products can do for the younger generation.

Changing Bose Digitally

Changing the way we look at Social Media

PinterestPinterest

TwitterTwitter

InstagramInstagram

Pinterest

Designing an intriguing page to gain loyal customers

Correlate current campaign for Bose on a Pinterest page where users can follow pins and ideas by Bose. This will allow users to seek new products and also pin their favorite products on display to show friends and users across Pinterest.

Twitter

Getting creative with Tweeting to gain new audiences

Tracking tweets, likes, hashtags, mentions, and all new followers through the Twitter network. Engaging in real time exchange of articles and conversations with fans, or new media users will find engaging and want to have Bose as a Twitter account users follow to gain information through.

Instagram

Drive all audiences, through imagery on Instagram.

Track success with Instagram through followers, hashtags and tags. Keep connected with users by sharing relevant information that will gain new followers and gain interest through Bose-related products and images for consumers across the globe. Engage new followers by offering giveaways and contests.

Generating results to meet consumers needs and wants, using Google Adwords & SEO tools to make sure that Bose stays at the top of the search engine list and at

the top of the consumers minds when shopping.

GOOGLE ADWORDS & SEO

MO

NEY

.BUDGET BREAKDOWN: $500,000Conquering digital media through a set budget.

BRAND AWARENESS= NEW VALUE TO CONSUMERS OF THE BOSE BRAND & QUALITY

$200,000 spent on social media development on the websites Bose is not currently attracting many

consumers; Pinterest, Twitter & Instagram.

$300,000 will be spent on SEO and Google AdWords, to mainitan the top of the list on the

first page of relative keyword searches.

It’s not just about Facebook.Other social networking is crucial, and will be the focus to the new digital look of Bose.

DIGITAL CHANGE NEEDS TO HAPPEN.The success of Bose relies on its digital presence and capturing these audiences the company is currently missing out on.

END GOAL: BEAT- out the competition, become #1 on digital.

Exciting new transformations to come.

They fear the quality of Bose, tackle them through social media and they’ll be gone forever.