brand identity-creation-ppt-talkingcloud-logo-design

BRAND IDENTITY CREATIONFor ‘bookmyparts.com’

The Brief• Fonts: 

• Colors: 

• Icon: 

• Text & Shapes: 

Clean and probably Bold. NO curvy fonts

Max 2 to 3 colors only

A separate icon from text

DO NOT WANT the mixture of shapes while writing text 'book my parts' 

Suitable examples Where fonts are bold & clear, Limited colors without gradients, and

icon can be used multiple ways to establish identity

The Business

B2BManufacturing

sector

Online business

Different needs

Specific requirements

We are serving market as a platform between

buyer and seller

Customer should feel easy to understand

A busy buyer

An experienced buyer

Not ready to buy online

The Business

B2BManufacturing

sector

Online business

Different needs

Specific requirements

We are serving market as a platform between buyer

and seller

Customer should feel easy to understand

A busy buyerAn experienced

buyer

Not ready to buy online

THE MESSAGE: We need to have the clear communication throughout all mediums

Letter ‘P’ We focused on most common machine

parts.

We are dealing in parts, so we want people to remember us whenever they think of Parts

So we selected ‘P’ for identity of ‘Book my parts’

Time to get the hand dirty

Font Selection

Font Selection

Back to roots

Sketch Computer Graphics

Icon says it all Inspired by ‘Chian’ probably

the most common part for majority of machines

My chian is broken My production is stopped I need to fix it with new part I have all the reasons to

bookmyparts Crystal clear choice of fonts Just 3 colors My broken part from icon

and text ‘myparts’ both in red

The Eye Catcher One of the best color

contrast from the colorbar – making it readable in any given background

Letter ‘P’ stands out and builds the unique icon

Extraordinary fonts – look at ‘B’ ‘p’ ‘r’ ‘k’ ‘m’

The magical roundness Roundness as unique

feature No machine can be

built without round parts

Again letter ‘P’ stands out and builds the unique icon

Crystal clear white fonts – bold and readable

The favorite “Blue” - The most

preferred color with corporate world

Again letter ‘P’ - bold & clear with tool visible gives my message to the viewer without saying a word

My business = My logo Inspired by ‘concept’ or the

business model We ultimately want our user

to go through our platform, find his own parts himself

So the Moblie with apps on screens – resembles our concept

Again fonts to follow our brief Just 2 colors to stick to the

brief ‘try kiya kya?’ - if user does

this. We are through.

The ‘Classic’ Very very classic Corporate colors Contrasting colors Fonts: thin but capital –

talking straight to my viewer

Icon – It is ‘Fan’ One of the common equipments with ‘Gear’ running it from inside

Just 2 colors

The ‘trendy’ It’s a trendy look Breaking all the rules May be going a little outside the brief But my icon is so powerful it says it all. It s made up of various circles –

Machines are made from various parts Different parts joint together makes a

machine – Here different parts makes a unique identity

Different colors Different radius Different length Different thickness It says we are ready to deal with all

the complexity of the business

The ‘trendy’ Totally unconventional

fonts for the our TG So clear communication –

we have different concept. We have something new to offer

Like nobody knew search information would be so easy before ‘Google’

For mfg. industry – they have their own google now...!

Lets see them in a different light

Thank You!Awaiting to hear you soon

Multimedia Artwork and Content Creation ServicesPromotions I Advertising I Broadcasting

+91 8000474734 I admin@talkingcloud.in

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