brand new world

PRESENTED BY: CHANDNI CHANDOK

MBA(1ST YEAR)

PRINCIPLES OF BRAND NEW WORLD

Relying on brand awareness has become marketing fool’s gold – smart brands are more concerned with brand relevancy and brand resonance.

You have to know it before you can grow it – most brands don’t know who they are, where they’ve been and where they’re going.

Always remember the Spandex rule of brand expansion – just because you can doesn’t mean you should.

Great brands establish enduring customer relationships that have more to do with emotions and trust than with footwear cushioning or the way a coffee bean is roasted

PRINCIPLES OF BRAND NEW WORLD

Everything matters – even your restroom. All brands need good parents – unfortunately most brands

come from troubled homes. Big is no excuse for being bad – truly great brands use their

superhuman powers for good and place people and principles before profits.

Relevance, simplicity, and humanity – rather than technology – will distinguish brands in the future.

TECHNOLOGIES…

CISCO TELEPRESENCE: A HUGE HIT

How will Silicon Valley — the home of technology — change in the next decade

Padmasree Warrior(technical officer , Cisco):

Naveen Jain-Serial Entrepreneur(Moon Express & Intellius)

Vinod Khosla (co-founder , sunmicrosystem )

Anand Rajaraman (FoundingPartner,Cambrian Ventures):

Technoholik: "Amazon's ebook reader,a real fun"

New credit card with keyboard to prevent online fraud!

TECHNOLOGIES THAT WILL ROCK 2011

Web Video on TV. Mobile Social photo apps. Mobile Wallets. Open places databases. Quora will have its twitter moment.

THANK YOU