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A new network for the most progressive and senior marketers in the world

We believe that by providing the perfect environment for idea exchange between senior marketers, start-ups, influencers and creatives, great things will happen.

5 + 6 NOVEMBER 2015

AN OVERVIEW OF AMSTERDAM

Some of the brands that attended

AgendaThu 5th November Fri 6th November

16.30 That’s Me That Is That’s Me That Is is an opportunity for people to introduce themselves through the work they do either as a brand or as an individual + share their biggest challenge.

20.00 Dinner at Denim CityIncluding talk by James Veenhof

09.30 Intro09.40 Bunq10.20 Post Panic11.00 Break11.10 Christian Guemy11.50 The Start-up Sessions12.30 Lunch14.00 Afraina de Jong14.40 THNK15.40 Solution Salons17.30 Close

That’s Me That IsExtract

Converse EHQ

Speakers

How is an industry founded on paper trails adapting in a digital era? Enter Bunq, an IT company with a banking licence. Founder Ali Niknam joined us to discuss how they are innovating within the finance industry by building products that people want to use, rather than have to use.

James Veenhoof treated us to a tour of Denim City, our venue for dinner. Founded as a center for craftsmanship and innovation, it is a school/lab/workshop/collaboration space that is pushing the city's world renowned denim community ’Towards A Brighter Blue’.

PostPanic decided to take on Hollywood by making feature films for a fraction of the budget. A $50k Kickstarter campaign for Sundays led to them being at the centre of a bidding war between Sony, Universal and Warner. Their ongoing aim to disrupt the movie industry is just getting started.

What does it take to instill a truly creative culture within a business? What are the tools used when developing creative leadership? Head coach Robert Wolfe joined us for an interactive session to equip us with some new skills.

Afraina De Jong is a cultural entrepreneur. Her work within architecture and urban planning is redefining the ways we share information and public space to improve our cities and our personal well-being. Afraina shared her experiences of helping brands understand how people make the difference.

Described as ‘France’s answer to Banksy’, Christian Guémy aka C215 is considered one of the top veterans still in the game, Christian talked about his unconventional growth story as an artist, building a reputation spraycan by spraycan to the point where he is now being supported by countries and governments.

Highlights

"How did we get motivated? I don’t know. We just like shaping

history." Ali NiknamCEO, Bunq

"Creativity is not doing what society expects.”

Christian Guemyaka C251

"What's important is to be someone.”

Christian Guemyaka C251

"Discover the red light district as a creative hotspot, as it's meant to be”

Afaina De JongFounder, Afarai

The Start-Up Sessions

Crowd mix is a unique new social music platform and

is the most funded pre launch tech start-up in

Europe

Bleep Bleeps delivers cute, connected devices

that make parenting easier. Its first product,

Sammy Screamer, launched successfully on

Kickstarter

Custom is a fashion search engine that

provides a completely personalised shopping

experience for every user

Popshop merges the arts, culture and

communications into original and sustainable

platforms.

@BleepBleeps | @TomEvans

Funded in 24 hours 475% of target = $90k Shipped May 2015 Sold out September 2015 Over 2000 in 48 Countries

@BleepBleeps | @TomEvans

Sammy Screamer - Motion Alarm Tamper alarm for parents. Sammy bleeps when she’s moved and sends a notification to the BleepBleeps smartphone app.

Wholesale customers:

La Roux - Grammy Award Winner and Crowdmix Ambassador

“DIGITAL WAS THE DEATH OF MAKING MONEY FROM RECORDED MUSIC. CROWDMIX TURNS DIGITAL FULL CIRCLE AND ALLOWS ARTISTS TO MONETISE THEIR MUSIC VIA THOUGHTFUL BRAND ENGAGEMENT. PHOTOS HAVE INSTAGRAM SOON MUSIC WILL HAVE CROWDMIX”

KEY ENGAGEMENT FINDING

Product click through rates TRIPLE by combining search

intent with user knowledge, which is crucial in helping

brands connect with their customers

THE RELEVANCE OF OUR SEARCH RESULTS MASSIVELY INCREASES THE MORE YOU ENGAGE WITH OUR PRODUCT.

195%

BIGGEST GROWTH HACK…

“Small steps, not giant leaps”

– Professor BJ Fogg

"We don't learn from experience. We learn from reflecting on experience.”

Robert WolfeHead Coach

Become a hacker”

Growth Hacking

“Growth hacking is a marketing technique developed by technology startups which uses

creativity, analytical thinking, and social metrics to sell products and gain exposure.”

Wikipedia

Buy our book here http://ht.ly/V6iSk

”

Feedback

“The start of a great network of inspiring, fascinating marketers and creatives.”

Henry Windridge, Head of Marketing Global Radio

“A great open and trusted environment where thoughts and shared stories help you think outside your everyday life and

inspire your drive and passion.” Maddy Margadant, Head of Global Marketing

TOPSHOP

AVERAGE FEEDBACK SCORE

8.4

Thanks

Our Super Brand Partners

Our Super Member Agencies

See you in London

12/13 or 19/20 May 2016LONDON

Thankscreativesocial.com@CreativeSocial