brand 'you' marketing: how to create a winning social strategy

Brand ‘You’ Marketing: How to Create a Winning Social Strategy

Ansley Sudderth

Social Media Training & Communications

CoordinatorAnsley.Sudderth@ForRent.c

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• Why Does Branding Matter?• Where Does Branding Matter?• Brand Positioning • Branding Do’s and Don’ts• Valuable Links • Q&A

Agenda

Why Does Branding Matter?

You only get ONE chance to make a first impression…

Great Brand Impression (Not so) Great Brand Impression

Personality + Communication = Love

Brand Attributes+ Experiences = Trust

Are you playing to win or just playing to stay in the marketing game?

In a sea of competitors, how to you stand out?

Am I Leaving an Impression?

Where Do I Begin?

Where Does Branding Matter?

Words

Images

Interactions

Experiences

Brand Positioning

Now THAT’S Loyalty!

Branding Do’s and Don’ts

Do Inject Consistency

Inconsistent branding

Don’t Be Too Self Serving

Do Offer More Than a Product

Don’t Censor Online Conversations

Do Offer a Lifestyle

Don’t Mislead Your Audience

Do Give Your Brand a New Look

Be a brand that evolves with time…

Do Provide a Call to Action

The Ultimate CTA

Tap Into Brand YOU!

Valuable Links

• Helpful pdf: Social Media Channel Consistency Checklist

http://bit.ly/• Blog post: Creating the Right Call to Action

http://bit.ly/FRMSCTAblog• 2014 Is Your Year for Easy Marketing!

http://bit.ly/EasyEffect

Valuable Links

http://emergencesuccess.com/wp-content/uploads/2013/01/Consistency-Is-Key-Emergence-Success-Solutions.jpg

http://www.digital-results.com/wp-content/uploads/2013/07/brand-consistency-1030x552.png

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http://www.carryutah.com/wp-content/uploads/2012/11/fingerprint.jpg

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http://languagelog.ldc.upenn.edu/~bgzimmer/meh.jpg

http://agmarketing.com.au/cms/images/stories/brand.gif

http://www.blackcoffee.com/assets/images/services/brand-positioning.jpg

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http://ajklijs.files.wordpress.com/2012/09/car-logo-mazda.gif

http://www.alphasandesh.com/blog/wp-content/uploads/2013/06/email-call-to-action.png

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http://www.ciproms.com/Portals/0/istock%20hourglass.JPG

http://iloverelationship.com/wp-content/uploads/2013/05/Your-First-Date-The-Things-You-Can-Talk-About-183x300.jpg

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http://www.wealthywebwriter.com/wp-content/uploads/2010/04/handshake_from_laptop-300x199.jpg

http://www.rampcreative.com/web/wp-content/uploads/2012/02/consumerbrand-630x143.pnghttp://rampcreative.com/blog/branding-identity/brand-attraction/

http://deltamedia.ca/wp-content/uploads/2013/02/DMI-Website-Strategic-Chess-Piece-Blue-Slider.png

http://de5sa1m7berpk.cloudfront.net/wp-content/uploads/2012/07/5-rules-social-media-interactions.png

http://4.bp.blogspot.com/-ddrSvaGMG0Q/Tf3Uk9QBCvI/AAAAAAAACH0/G6PcSNgseyA/s1600/hilarious_signs_640_16.jpg

Photo and Statistics Credit