branded media: episode 3

How Online Magazines How Online Magazines Become Lead GeneratorsBecome Lead Generators

Eric BrownEric Brown

July 24, 2011July 24, 2011

CONTENTCONTENT drives drives prospects to your prospects to your

website!website!

Know your STARTING POINTKnow your STARTING POINT

The Numbers DO Matter!The Numbers DO Matter!

Leads Leads Monthly Visitors = Conversion Monthly Visitors = Conversion RateRate

Branded Media Platform

Your Your BLOGBLOG is the central starting point of is the central starting point of your your Content Marketing StrategyContent Marketing Strategy

BRANDED YOU TUBE CHANNELBRANDED YOU TUBE CHANNEL

The key is “The key is “HYPER LOCALHYPER LOCAL””

Producing Producing CONSISTENTCONSISTENT & & REGULARREGULAR content is key content is key

Links Drive Google JuiceLinks Drive Google Juice

Expand Your Digital FootprintExpand Your Digital Footprint

::::COMPANIES WHO ARE DOING IT COMPANIES WHO ARE DOING IT RIGHTRIGHT::::

• • Urbane Apartments: Rocking the web in Detroit!Urbane Apartments: Rocking the web in Detroit!

• • Paragon Apartments: Cut their marketing budget in excess of Paragon Apartments: Cut their marketing budget in excess of 60%! 60%!

• • Mike Brewer w/ Mills Property: Launched ‘Neighborhoods’Mike Brewer w/ Mills Property: Launched ‘Neighborhoods’

• • Mark Juleen w/ JC Hart ApartmentsMark Juleen w/ JC Hart Apartments

Tune in Tune in Sunday, July 31stSunday, July 31st for for The Side Benefit of Branded MediaThe Side Benefit of Branded Media

We didn’t create our Branded Media originally for any Social Media effect, we did it for SEO (Search Engine Optimization) of our apartment web site. However, a

side benefit of that has been the rich social media connections. We’ll cover: how big corporations use Social Media; how to convince your boss—or your entire

organization—that social media is right for your apartment community; and what the single property manager can do until there company is on board with social

media.

With Featured Guest, Shannon Paul, Social Media Manager for Blue Cross Blue Shield, former Social Media Strategist for the Detroit Red

Wings