branding - ati.da.gov.phati.da.gov.ph/ati-10/sites/default/files/branding.pdf · mang inasal branch...

BRANDING

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A Brand represents the heart and soul of the enterprise and branding is “the process of creating, nurturing and sustaining a beneficial, mutually rewarding relationship with customers”.

Brand is value and branding is the communication of the value to your customers.

Brand is differentiation.

What is a Brand?

BRANDING IN PACKAGING

BRANDING IN PACKAGING

BRANDING IN PACKAGING

BRANDING IN PACKAGING

BRANDING IN PACKAGING

BRANDING IN PACKAGING

BRANDING IN PACKAGING

BRANDING IN PACKAGING

BRANDING IN PACKAGING

BRANDING IN PACKAGING

BRANDING IN PACKAGING

BRANDING IN PACKAGING

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• Differentiate yourself from competition.

• Provides you with focus.

• Integrates customer service, sales promotion, public relations, direct mail, newsletters, discounts, event sponsorship, word of mouth and other communication tactics

• Your brand will integrate all your marketing around a core idea and vision

Why is brand important?

The company was started by Edgar Sia, who owned his first business at the age of twenty. Sia engaged in the food business at twenty-six years of age, opening the first Mang Inasal branch in December 2003 at the Robinsons Mall Carpark in Iloilo City. The restaurant was an instant success, despite stiff competition from other, more established grilled-food restaurants.

The chain opened its first branches within the Visayan region, then expanded to neighboring Mindanao to the south before spreading to Metro Manila. Thereafter, the company started franchising in 2005. By 2008, Mang Inasal had opened 23 restaurants, with ten being franchised.[2]

In October 2010, 70% of Mang Inasal was acquired by Jollibee Foods Corporation(JFC), for ₱3 billion ($68.8 million).[3] In April 2016, JFC (Jollibee Food Corporation) acquired the remaining 30% previously belonging to Injap Investment which is owned by Inasal's founder.[4]

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1. Mission

2. Vision

3. Territory

4. Market

5. Price Positioning

Strategic brand setting

6. Differentiation Basis

7. Design Policy

8. Customers Relations

9. History and Storytelling

10. Core Values

COLOR PSYCHOLOGY

Red is the color of heat, passion and excitement. It easily grabs attention

and evokes speed and energy.

Orange is the color of warmth and vitality. It’s also associated with

reliability and playfulness. As Enervonwould say: More energy, mas happy

Yellow is the color of optimism and creativity. Bright yellows represent

sunshine, cheer and happiness. Now you know why kids love McDonald’s.

Green is the color of serenity and health. It connotes growth, nature and

freshness. This is why you feel calm inside The Body Shop.

Purple is the color of spirituality, intelligence and wealth. It can also

mean royal, sentimental, creative and sophisticated. So every time you grab a

Cadbury chocolate, you tend to get that luxurious feeling.

White is the color of simplicity and cleanliness. It’s message is youthful,

mild and pure.

JOHN PAUL YUIPO Satellite OfficeDTI-10 RegionalCorrales-Luna StreetCagayan de Oro Cityipso-cdo@ipophil.gov.ph(08822) 722276

WHERE TO REGISTER TRADEMARK

“Pook Coconut Chips” wins the 2018

FRUIT LOGISTICA Innovation Award in Germany

The crispy crisps, made from Thai coconut without

any oil or fat, are available in Original Sea Salt,

Mango Sea Salt and Chocolate Sea Salt flavours.

They are vegan, gluten-free and free from

preservatives. The manufacturer recommends

them as a snack or as a topping for salads, cereal, yogurt, ice cream, and much more.