branding overview

Personal BrandingBret L. Simmons, Ph.D.

My Brand (partial)• simmonsb@unr.edu• bret.simmons@gmail.com• http://www.google.com/profiles/bret.simmons • www.bretlsimmons.com• http://bretsimmons.posterous.com/ • www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons • http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons

Disclaimers

Are You Remarkable?

Excellence is a form of deviance

DO things your peers are not willing to do

Permission

BrandThe set of expectations, memories, stories

and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer

(Seth Godin)

Personal BrandThe reasons why people spread the word about your value.

ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.

Web 1.0, 2.0, 3.0

Broadcast

Conversant

Semantic 3

2

1

Interruption vs.

Permission

ContentConversation

Consistently Contribute

Value

Transparency

Content MarketingInbound Marketing

Asset Marketing

Is your cart before your horse?

Social MediaYou must be personal and conversant

Lead with valueWrap the personal around your value

Remarkable

Value

Not

Personality

New business card

www.namecheap.com

Name - Picture - Purpose

Order of Importance

• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other

FLOWActive• Twitter:

River• Blog:

Rain

Passive• Linkedin:

Lake• Facebook:

Stream

Integrate

Google Profile, LinkedIn

http://www.google.com/profiles/bret.simmons

http://www.linkedin.com/in/bretsimmons

Lies

http://www.facebook.com/bretsimmons

How to not suck at Facebook

Twitter is a broadcast medium

•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic •Be patient!

Blogging• Micro publishing platform• Force yourself to become

part of the conversation• Best damn marketing tool• Free• Video

Benefits of Blogging

• Clarity• Consistency• Challenge• Community• Commitment

What to blog about?

• Own your own business• Work for someone else

Some Examples• http://sheridanstoryart.com/ • http://marketforcause.com/• http://sharonmarkovsky.wordpress.com/ • http://professionaltrainer.wordpress.com/ • http://www.dream2clean.com/ • http://blog.kemplerdesign.com/ • http://www.greatleadershipbydan.com/ • http://michaelhyatt.com/ • http://www.riverpoolsandspas.com/ • http://thephotoenthusiast.com/  • http://www.biggby.com/ • http://www.sandsregency.com/

Student Brands• Jennifer Johnston Canfield• Greg De Lima• Tara Olson• Kristen Dziadul

Social Media Revolution Link

http://www.youtube.com/watch?v=NhPgUcjGQAw

DO IT!

Questions?