brazilian beef production and quality

Brazilian Beef Produc0on

General context and quality

Marcelo A. Whately marcelo@vilabeef.com.br

14th September, 2016

Beef produc0on

2015 Australia BrazilCa#leherd 27million 200million

Ca#leslaughter 7,6million(28%)

30million(15%)

BeefproducBon(cwt) 2,2millionton 7,5millionton

Carcasweight 286kg 245kgExportaBon 65% 20%

IBGE, MLA

Commodity beef: • pH; • Temperature; • Sanity factors.

‘Heterogeneous beef’

Equator line

Brazilian biomes

‘Special’ beef: • pH • Temperature • Sanity factors

• Produc0on system • Gene0c • SoEness • Flavour • Fat %

+

Beef exporta0on quotas (EU) • Hilton (grass fed) • HQB ‘481’ (grain feed)

Brazilian ‘special’ beef produc0on:

ProducHon Industry ComercializaHon

Grass Grain

Produc0on Ini0a0ves

“Par0cular” brands

Industry Ini0a0ves

Packing-plants brands

Comercializa0on Ini0a0ves

Supermarkets brands

Vila Beef

ProducHon Industry ComercializaHon

Grass Grain

Retail

Service provider, Outsourcing

30 million heads/year X Special < 1,0%

Commodity x Specials

AUS - ProducHon protocols - Well-defined market access -  MLA, Aus CaVle Council...

BR and AUS BR

- Available area - CaVle herd size

Beef producHon growth potenHal

CaracterísHcas do produto

Marcelo A. Whately marcelo@vilabeef.com.br www.vilabeef.com.br 16 98123-4443

Thank you!!