brazilian market & luiz pedregal functions november 2014

Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com

PEDREGAL IS ABLE TO WORK IN THE FOLLOWING BUSINESS AND SEGMENTS

OEM MANUFACTURES: AUTOMOBILES / ELETRIC CARS / BIKES / MOTORCYCLES / ATV / BUSES & TRUCKS

RETAIL AFTERMARKET AUTO-CENTER CHAINS DEALERS LOGISTICS

TECHNOLOGY: SERVICES, HARDWARE FINANCIAL SERVICES, INSURANCE

AUTO PARTS ENGINES ACCESSORIES LUBES TIRES

Associations, Automotive Consulting Services

Customer Satisfaction Index

Training

About Luiz Pedregal About Luiz Pedregal

Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com

About Luiz Pedregal

Broad command in Business Unit’s General Management accumulated during 30-years of experience in different functions including full responsibilities over the results of Sales, Operations and Profit & Loss, besides reporting directly to the CEO.

After getting his MBA at Fundação Getúlio Vargas (EAESP/FGV), his career has been mainly developed in Sales & Marketing, Customer Service and Strategic Planning; working for STARTUPS and leading companies within the automotive industry (suppliers, automakers, car dealer and consulting): Ford, Volkswagen, Seat, Rossi Dealer, Yamaha, Toyota, Lexus, S&M Auto Consulting, Sascar Technology (GP Investments) and E-Power (Zongshen/Light);

                                                        Check the next Slides for further info about me

Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com

3 - Auto Makers 3 - Auto Makers

3.A: Human Resources

3.A: Human Resources

3.B: Commercial and Sales & Marketing Function Areas 3.B: Commercial and Sales & Marketing Function Areas Product

DevelopmentProduct

DevelopmentPurchasingPurchasing

Finance & ControllingFinance &

Controlling

I. Marketing Planning

I. Marketing Planning

II. Commercial & Sales Planning

II. Commercial & Sales Planning

III. Customer Service & After

Sales

III. Customer Service & After

Sales

IV. Dealer Development & Planning

IV. Dealer Development & Planning

V. Field Operations & Sales Offices

V. Field Operations & Sales Offices

HR Trainee HR Trainee

HR TraineeHR Trainee

Training planning & Recruiting

Training planning & Recruiting

Organization & Personnel

Planning

Organization & Personnel

Planning

I.A: Product Planning

YMB

I.A: Product Planning

YMB

I.B: Price StrategyYMB & TDB

I.B: Price StrategyYMB & TDB

I.C: Industry & Volume Analysis and Intelligence

VWB – YMB - TDB

I.C: Industry & Volume Analysis and Intelligence

VWB – YMB - TDB

I.D: Advertisement & Branding

VWB - YMB - TDB

I.D: Advertisement & Branding

VWB - YMB - TDB

II.A: Sales Volumes & Forecast –

PipelineVWB – YMB - TDB

II.A: Sales Volumes & Forecast –

PipelineVWB – YMB - TDB

II.B: Incentive & Merchandise

ProgramsVWB / TDB

II.B: Incentive & Merchandise

ProgramsVWB / TDB

II.C: Direct SalesVWB

Primo Rossi

II.C: Direct SalesVWB

Primo Rossi

II.D: Controlling & Headcount YMB - TDB

II.D: Controlling & Headcount YMB - TDB

Commercial Strategy

Planning / C S I Market Survey

YMB & TDB

Commercial Strategy

Planning / C S I Market Survey

YMB & TDB

Parts Logistics & Warehouse

Commercial & Pricing

VWB – YMB - TDB

Commercial & Pricing

VWB – YMB - TDB

Field Operations VWB – TDB

Field Operations VWB – TDB

Service Engineering &

Training & Publication

Customer Retention

VWB – YMB - TDB

Customer Retention

VWB – YMB - TDB

IV.A: Brand Representation

VWB - TDB

IV.A: Brand Representation

VWB - TDB

IV.B: Financial StatementsVWB - TDB

IV.B: Financial StatementsVWB - TDB

IV.C: Dealer Process & Operational Manuals

VWB – TDB

IV.C: Dealer Process & Operational Manuals

VWB – TDB

IV.D: Facilities AuditingVWB

IV.D: Facilities AuditingVWB

Nomination Plan

6729 Law

Nomination Plan

6729 Law

Merger & AcquisitionsMerger &

Acquisitions

Geo Marketing Geo Marketing

V.A: SalesVWB

V.A: SalesVWB

V.B: After SalesVWB - TDB

V.B: After SalesVWB - TDB

V.C: Dealer DevelopmentVWB – TDB

V.C: Dealer DevelopmentVWB – TDB

V.D: Regional Marketing

VWB

V.D: Regional Marketing

VWB

V.E: InvoiceVWB

V.E: InvoiceVWB

Cooperative AdvertisementCooperative

Advertisement

Sales & Marketing Special Programs

Sales & Marketing Special Programs

Dealers Personnel Training

Dealers Personnel Training

R$ 192 Million

IV.E: Dealer Management Systems

VWB - TDB

IV.E: Dealer Management Systems

VWB - TDB

Customer Relations YMB - TDB

Customer Relations YMB - TDB

96 K - R$ 4.3 Bi

R$ 156 Million

VWB: Volkswagen YMB: Yamaha TDB: Toyota / Lexus

Salaries & Fringe

Benefits

Salaries & Fringe

Benefits

(11) 998 757 054

Weekly OfferWeekly Offer

LUIZ ANTONIO PEDREGAL DE CASTRO LIMA

2 – Previous Jobs

Itapeva Propaganda

15

07

05

02: B & P

16: Service

20

5 – Dealers - 65

3: OEM - 4: Areas

09 - Auto-Parts

08 - Startups

22 T

erm

inad

ed

06: Retail

Diagnosis & Problem Solving Strategy & Guidelines Recommendation & Action Plan KPI PDCA 4W & 2H Profit & Loss

14

- S

kil

ls

12 - Committees13 – Suppliers

11: Channels

AFTERMARKET

OEM

RETAIL

E-COMMERCE

10 – Products/ Services

Problem Solution Program Result

Headcount Improve Productivity Minimum Staffing 10% HC cut

Too many dealers & lack profitability

Merger & Acquisitions Plano Avenidas Dealers Profitability enhancement

People Low Skills Education Campaign Golf Expert 136% Sales Increase

Lost of Market Share Commercial Lights

Total Ownership Cost : Rational Sales

Commercial Lights Special Team

14% Sales Increase

Lack of engagement to sell parts

Sales Campaign Corrida do Ouro 44% Sales Increase

Lack of Profitability Implement McKinsey Best Practices

Brasilwagen Turnaround

profitability & efficiency

Many sources to get information

Merge Complain within areas

SAC Merger Customer Satisfaction Increase

250 CC lack of competitiveness

Debut a New Model FAZER Launching Line Up coverage Market Share 0,8%

Lack Key Indicators Dealers Repair Order automatically Transfer

SGMP KPI Program Dealer Operation enhancement

Lack of Customer information

Merger customer complete data & info

Customer Databank merger

Marketing & CRM initiatives enhancement

No Lexus contracts Cut all Lexus dealers Lexus Business Mitigate future dealers lawsuit

Lack of B&P operation B & P Business Plan/ Body & Paint CSI Increase

15 - MAJOR ACCOMPLISHMENTS & DELIVERABLES

4 – Areas– Areas

07- Sales & Marketing

Auto Consulting

3.C: Cross-Functional Relationship: Launching Teams

1 – Education

Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com

Problem Solution Program Result Headcount Improve Productivity Minimum Staffing 10% HC cut

Too many dealers & lack profitability

Merger & Acquisitions Plano Avenidas Dealers Profitability enhancement

People Low Skills Education Campaign Golf Expert 136% Sales Increase

Lost of Market Share Commercial Lights

Total Ownership Cost : Rational Sales

Commercial Lights Special Team

14% Sales Increase

Lack of engagement to sell parts

Sales Campaign Corrida do Ouro 44% Sales Increase

Lack of Profitability Implement McKinsey Best Practices

Brasilwagen Turnaround

profitability & efficiency

Many sources to get information

Merge Complain within areas

SAC Merger Customer Satisfaction Increase

250 CC lack of competitiveness

Debut a New Model FAZER Launching Line Up coverage Market Share 0,8%

Lack Key Indicators Dealers Repair Order automatically Transfer

SGMP KPI Program Dealer Operation enhancement

Lack of Customer information

Merger customer complete data & info

Customer Databank merger

Marketing & CRM initiatives enhancement

No Lexus contracts Cut all Lexus dealers Lexus Business Mitigate future dealers lawsuit

Lack of B&P operation B & P Business Plan/ Body & Paint CSI Increase

No Show Room expertise

To create a Maual MB Sales Process Sales Process Improvement

Lack of credibility To compare to Koreans

Nomination Plan 18 Full Dealers nominated

F - MAJOR ACCOMPLISHMENTS A

Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com

RETAIL : Business to Consumer

CORPORATE: Business to Business - OEM AUTOMAKERS

COLABORATIVE: Business to Business to Consumer - FINANCE & ISURANCE

DIRECT : To Customers – SPECIAL SALES INITIATIVE – VW IMPORTS

ALTERNATIVE : To Business - AUCTIONS

PEDREGAL IS AN AUTOMOTIVE BUSINESS PROFESSIONAL EXPERIENCED IN GO TO MARKET & SELLING IN THE FOLLOWING CHANNELS

Auto Dealerships Supermarkets and Magazines

Auto Centers E-CommerceLong lasting relationship with Brazil’s top 50 automotive Dealership Groups

B

Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com

GENERAL MANAGEMENT

LEADERSHIP

F U N C T I O N S

CONTROL & MANAGERIAL REPORTS

Diagnosis & Problem Solving Strategy & Guidelines

Recommendation & Action PlanKPI

PDCA 4W & 2H Profit & Loss

G -

Sk

ills

Technical Management Skills

C

Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com

PEDREGAL IS ABLE TO WORK IN THE FOLLOWING BUSINESS AND SEGMENTS C

OEM MANUFACTURES: AUTOMOBILES / ELETRIC CARS / BIKES / MOTORCYCLES / ATV / BUSES & TRUCKS

TRAILERS MANUFACTURES RAILROAD & AVIATIONOFF ROAD, CONSTRUCTION, LIFTS CRANES

TOOLING, POWER, NAUTICAL PRODUCTS

ARMORED & SPECIAL VECHICLES RETAIL AFTERMARKET AUTO-CENTER CHAINS DEALERS

OEM BUS BODYAGRICULTURAL LOGISTICS

TECHNOLOGY: SERVICES, HARDWARE FINANCIAL SERVICES, INSURANCE AUTO PARTS ENGINES ACCESSORIES LUBES TIRES

Associations, Automotive Consulting Services

Customer Satisfaction Index

Training

Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com

LUIZ ANTONIO PEDREGAL DE CASTRO LIMA

55 11 998 757 054

Luiz.pedregal@gmail.com

Skype: luizpedregal

I look forward to hearing from you very soon.