brian dean 7 super-practical techniques to rapidly build your email list (mktfest 2014)

7 Super-Practical Techniques to Rapidly Build Your Email

List  

Brian Dean Founder, Backlinko

Average email open rate is only 19.7%

19.7% Unopened emails

Source: http://bit.ly/1wCa0i7

Image source: exceleratedapps.com

“Email marketing was ranked as the best channel

in terms of return on investment…

Source: Email Marketing Industry Census 2014 (Adestra)

…with 68% of companies rating the channel as ‘good’

or ‘excellent’.”

Source: Email Marketing Industry Census 2014 (Adestra)

Source: http://bit.ly/1set2gh

$40

$7,30

$22,24 $19,72

$10,51

$17

$2 $0

$5

$10

$15

$20

$25

$30

$35

$40

$45

Email Catalogs SEO Internet Display

Mobile Keyword Ads

Banner Ads

ROI (Per $1 spent)

2012 2013 2014

Backlinko Email List

2012 2013 2014

Backlinko Revenue

Strategy #1: The Feature Box

Most people’s email opt-in “strategy”:

Ad

Ad

Ad

Ad

Wait! Don’t Ignore This!

The data supports this:

Bottom line: If you want people to opt-in, your pitch has to be front and center.

But…HOW?

Two Options F E A T U R E B O X

H O M E P A G E S Q U E E Z E P A G E

1.

2.

7.5%

Strategy #2: The Homepage Squeeze Page

Two Options F E A T U R E B O X

H O M E P A G E S Q U E E Z E P A G E

1.

2.

Design FTW

Pro Tip:

Pro Tip:

Pro Tip:

Strategy #3: The Social Squeeze Page

21.7%

Topic

Video

Pro Tip

Social

Form

Traffic

Strategy #4: About Page=Landing Page

Traffic

Strategy #5: Popups (The Right Way)

DUDE…you  need  to  use  a  

popup.  

Exit Intent

Targeted Pitch

Strategy #6: The Content Upgrade

$12 per subscriber

3,590 subscribers

$43,080 revenue

@

$42,628 profit

$372 cost

$90 design

$282 Leadpages

+

Strategy #7: Expanded Guest Post

2012 2013 2014

Backlinko Email List

2012 2013 2014

Backlinko Revenue

Trust  me  :)