bride fit professional personalized virtual bride fitness training
Post on 18-Dec-2015
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Bride Fit
Professional Personalized Virtual Bride Fitness Training
MIS Team Class RolesMajd Zughaier -
Technical
Ariel Cukier- Network Opportunities
Tamer Jaber- Network Opportunities
Sharon Schnarch- Designer
Hannah Carimi –Business Development,
All Hats
David Bensodon –Business Development,
All Hats
Bride FitWe take the guess work out of training.
Scientifically-based, healthy results oriented, personalized virtual coaching, tailored in every
way for the brides success and convenience
Profitable Industry
• ~2.5 million weddings
• Industry revenue 60B
• Popular months June and July and August
• Costso Average 25-30 K $2500-3500 dresso Moderate 65K $4000-8000 dresso Mid-Upper 100K $4000-12,000 dress
Niche Market Potential
• Top Concern o 85% = top 3o 95% = top 5
• 84% plan to get in better shape
• 40% more health consciouso Want to loose 13lbs (28.6kg)
• Most seek training BUT often not successfulo Lack of resultso Lack of proper educationo Lack of disciplineo Did not like trainero Lack of accountability
• Not seen as wedding expense
Target Market Segment
• North-America
• 65-100k wedding
• 6-8mo from wedding
• Age 25-35
Bride FitProfessional Personalized Virtual Bride Fitness Training
Introducing…
Bride Fit
No Wedding Focus
Wedding Focused
In Person Training Sessions
OnlineCompetition Framework
Where We Are
Increased our web presence through
1. Developed an exciting working
website
2. Initiated a Google Ad words campaign
to drive searcher awareness
3. Increased our Facebook following
>300% in the last three months
4. Begun an informational blog to
increase brand recognition and site
listing priority
Also…
We are three months underway in
conducting the alpha tests on future
Brides
5. All have lost fat weight
6. All have increased muscle tone
7. Retained 100% of Beta testers
We Lived We Learned and Now
1. We have refined the virtual training
system through identification of key
problem areas
2. We are working on recruiting round two
of future brides as Beta testers
GAP
To Close The Gap• Build a client-interactive website $5,000 plus
maintenance costs• Create a dynamic index of exercise prescription
$3000 per month for part time team member• Massive marketing campaign
o $15,000 per trunk showo $500 per month Ad Words Campaign o 20% of revenue kick back for referral
• Hire, train and continue to educate best staff of exercise physiologists, 40% of revenue of additional clientele –minimal outtake for founding staff
Looking to raise $100,000 initial investment
Angel Investor,
You Provide the
Missing Link Between
Who We Are…
And Who We Can
Become
Thank You!Bride Fit
Appendix
New vs. Returning Visitor
Length of Time In Session
Location and Views
Most views Thurs-SaturdayBounce rate 55%69% of site visitors are new
Geographic Demonstration of
Interest
Ad Words Campaign
With Angel funding, We Can Create Scalability
1. Hire a team member to build a client-interactive website where the Bride can access her workouts, record their progress and dialogue with their personal coach
2. Hire a computer visionary to create an index of exercises clients can reference during their week via their interactive site
3. Fund an effective marketing campaign to increase awareness of Bride Fit’s awesomeness through a) booths at key US Bridal trunk shows and b) afford a team member the time to contact key partners such as wedding planners
4. Grow from a small company founded and run by one coach, to a scalable, revenue generating Bride Fit Enterprise
Bride Fit
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