bring out the best with cellulose gum

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BRING OUT THE BEST WITH CELLULOSE GUM

C2ÊÊC

Long a standard ingredient in leading brands of conventional tooth­pastes, Hercules® cellulose gum (purified CMC) is now adding to the effee t iveness of the new pressurized types.

ils a stabilizer, cellulose gum maintains the consistency of the paste, preserves its whiteness and gloss, and increases its shelf life. Whatever your product, perhaps versatile cellulose gum can help make it better. Write for technical data.

Virginia fCclklose Department

HER.CULES POWDER COMPANY I N C O P P O O A T ε ο

900 MarLct Street, Wilmington 99, Delaware *

Z 6 C & E N A U G . I I , 1958

MEf^Cl/jLES

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