bringing peace of mind...phase 1: care registry • focused content / 1service line • launch pilot...

Bringing Peace of Mind

MEDICAL EXPENSES#1 REASONFAMILIES GOBANKRUPT

COORDINATION

SMART

FOOD

HOSPITAL CO-PAY OVERWHELMING

DOCTORDAY ISOLATIONSIMPLE

CARE

FOOD

WHY US

SADNESS

WHO DO I TALK TO GRIEFDIAGNOSIS

DEPRESSIONCOLD TREATMENT

HOW COULD THIS HAPPEN

BILLS

HELP SIMPLEWORK

FINANCIALBURDEN

EMOTIONAL

Changing how our loved ones navigate hardship

Family Proud

Friends / Family

Peer Support

Care Coordination

Registry

Peer-to-Peer Social Wall Care Calendar

Not pictured: Gift Registry

Education CenterEMR Portal*

How We’re Different

Empathy with technology

Empower those around you

Privacy and Security

$350BADD IMAGEOut of Pocket

Expenses 2019 (US)(3.5% AGR)

Lucy’s Family

Food

Transportation

Care Items

FAMILY PROUD$$$

Transaction & Affiliation FeesCompany Partnerships

Business Model

Transparent / Clear Support

Lucy’s Support Network

1

We take an average commission of 3% NET per transaction

$11MYear 3

$500Average Raise per Family

450kFamilies Impacted

Breakdown

3% 3-10% 10-20%

Phase 1: Care Registry

• Focused Content / 1 Service Line

• Launch pilot program(s)• Strategic Partnerships• Direct to Consumer Marketing

Phase 2: B2B SaaS / Licensing

Oncology / Care Taker• Health system/corporate

integration• Identify at risk families early• Strategic marketing

Phase 3: DataPopulation Health• Resource Alignment

Recommendations• Family/Community actions

Follow on Revenue

Additional Verticals Veteran Affairs

Senior CareEnd of Life Rare

Disease

Phase 1 ContractRady Children’s Phase 1 Partnerships

Traction

Airman and Families First Empower Community

Mental Resilience

Improve Resource Utilization

Peer Support Connection Support Engagement

Operational Readiness

Phase 1: $50K

Phase 2: $1.5M

SBIR USAF

Non-Diluted

Demand signals from multiple verticals

Data / Research Families / Pilot Support Organizations

Market Validation

1 Health Organization Quarterly (4/year)

How

Channels• Direct to Persona Marketing• Family Ambassador Program• Support Organizations

1-2 Support Organizations Per Month (12 to 24/year)

Phase 1 - 2020 (San Diego) Phase 2 - 2021 (Southern CA)

Phase 3 - 2022 (California)

Phase 4 - 2023+ (National)

Go To Market

$500K SEED

Pre-SeedFundRaising (I)

FundRaising (II)

FundRaising (III)

2020

Project Milestones

Financial Milestones

2021 2022 2023 2024

Rady Children’s Challenged Athletes

FoundationU.S. Air Force

Care RegistryProduct Integration

Southern California

System Expansion

California Expansion National Expansion

Road Map

$800kNon-Diluted

● Accelerate Product Development

● Expand Service Line Offering

● Strategic Partnerships

$500kRaise

$400kCommitted

Use of FundsOur Ask

Convertible Equity 20% Discount, 6%, $5M

JADEN RISNERChief Executive Officer

Co-Founder

CLAY TRESKAChief Strategy Officer

Co-Founder

MELINA PRIORStrategic Partnerships

& Philanthropy

TREVOR PROPHETBusiness Operations Lead

LAUREN KELLEYMarketing &

Communications Lead

KRIS TRIPLETTChief Technology

Officer

Our Family

PETER TOWNSHEND DOUGGOURLAY GEORGE CHIANG

Legal Advisor Venture Advisor

UC Berkeley JD/MBA Yale

Advisor/Investor VP Arista Capture2

Cisco

Rady Children’sHospital COS

UCSD Professor of

Urology

DR. KARLEEN GIANNITRAPANI

DR. ERIC VENN-WATSONSTEVEMORLEY KURLING ROBINSON KEN DAVENPORT AMYCHANG

Business AdvisorOriginal Qualcomm

VP, TechnologyStanford

Technology Advisor

CEO FokcusMentoring

NetZero

USC

DAVID MARTIN

Finance Advisor Founder Quest

Argen Corporation Deloitte &Touche

ImpactAdvisor CEO Mission Edge

SD Social Venture Partner

Healthcare Advisor Former VP, AMN

MIKE MURPHY

Our Advisors

Healthcare Advisor

PI Associated with VAand

Stanford Medical

UCLA MPH

Healthcare AdvisorPresident & CEO SHARP

Healthcare (Retired)SD Healthcare Leader

Healthcare AdvisorCo-Founder Seraphina Co-Founder EpitrackerU.S. Navy/UCSD MBA

Healthy families and community

Impact on population health

Vision

Bringing Peace of Mind.Jaden@FamilyProud.com

“Never believe that a few caring people can’t change the world. For indeed, that’s all who ever have”

This Company Overview is the proprietary and confidential information of Family Proud, Inc., a Delaware corporation, and has been provided for the sole purpose of enabling you to evaluate an investment or potential strategic partnership with Family Proud. You agree to keep this information confidential, except that you may disclose or make available such information to your colleagues whose duties justify their need to review such information for the purpose of assisting you in the evaluation of a potential transaction. You may not use, or permit any of your advisors to use, any information in this Company Overview or otherwise provided by Family Proud in any way detrimental to the company.

This Company Overview contains certain financial projections and other forecasts regarding the operations of Family Proud. Although we believe that such projections are based on reasonable assumptions, the projections involve certain inherent risks and uncertainties, and unanticipated events may occur. Actual financial results will likely vary from these projections, and such variations may be material and adverse. We therefore make no representations or warranties as to the accuracy of such projections.

This Company Overview is for informational purposes only and is not an offer to sell securities or the solicitation of an offer to buy securities. There shall be no offer or sale of securities, or any solicitation to buy, in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such jurisdiction.

For more information please contact Jaden Risner at jaden@familyproud.com or (310) 403-4150.

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