brittany hanes - how media & advertising affects children

Visual Pedagogy Project

By: Brittany HanesM-333

4/10/2012

Media Advertising-Affects Children

Body Image

Food Media Influence

Obesity

Eating Disorders Self-Esteem

Reason for Choosing Topic Appalled by how media is taking over body image of children

- affecting their self-esteemWanted to find out more about its component- Shocked at how influential media really can be

Fast Food CommercialVisual Example

• http://www.youtube.com/watchv=6I5qfnGB5Z0 -

• Talks about children wanting specific toys relating to new movies, just getting scammed

Text Example

“Going to a fast food restaurant] is no longer a special event, it’s ingrained in our culture and that’s why it’s of concern.”Study: Fast-Food Ads Target Kids

with Unhealthy Food, and It Works

By: Meredith Melnick

*Text Example*• Cereal box marketing

– Low to the ground (kids can see them)– Very colorful, stimulating– Characters or pictures on box– Some are high in sugar, keeps them wanting more

*Think outside the box: How advertising affects kids choices Foodconsumer.org

Visual Example• Created two cereal box covers – One colorful yet unhealthy– One plain but very nutritious

*Which one do you think children would choose?

Self Esteem & Body Image• Dove evolution video• Visual example

• http://www.youtube.com/watch?v=iYhCn0jf46U

Text ExamplesIDS (Indiana Daily

Student)- newspaper

article *talked about unrealistic

expectations*teaches kids to

idolize “fakeness”

*unhealthy addictions

at an early age≠

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The Role of Media in Childhood Obesity

• http://www.kff.org/entmedia/upload/the-role-of-media-in-childhood-obesity.pdf

• Text example (researched study)• study of different contributing factors

Visual Example• CDCStreamingHealth. The Obesity • Epidemic <http://www.youtube.com/watch?v=vCORDl4bqDE>.• “We need to change our communities into places that strongly support healthy eating and active living.”

Text exampleAdvertising Fatty Food to Children

“10 Things the Food Industry Doesn't Want You to Know” –US News Health article

http://health.usnews.com/health-news/articles/2012/03/30/things-the-food-industry-doesnt-want-you-to-know

Connection to Class ReadingIn the article “Five Ways to Integrate: Using Strategies from Contemporary Art” by

Julia Marshall, there are many examples of how teachers can incorporate art into current curriculum and the different strategies they can use to expand student knowledge about the arts in a non traditional way. She states that “Art educators have also embraced integration as a way to explore concepts from all areas of inquiry through art and to connect art to real life issues and ideas” (13). This applies to media affecting children’s views on different topics around the world, including body image, obesity, advertisements, and productions of art for specific groups of people. She also talk about how when students look at the same concepts but in a different way, they can find new meanings and understand the materials much better and can expand their knowledge as a direct result. This shows impact of showing students different ways to analyze could introduce them to an entirely new learning experience, such as media advertising like this!

Teaching Philosophy-How to apply learning through art

• Shows how influential media can be in learning• Shows the interactive role art can play in choices• Art can be fun and interesting (colorful &

appealing) • Can be used for visuals as reminders to things they

have learned in the past• Meaning and learning are connected through ideas• Promotes creativity, originality, and imagination

while still at school in the classroom

Tips for children growing up about how to lead a healthier overall lifestyle!

REFERENCES

Clip Art taken from PowerPoint

Dove Evolution Video <http://www.youtube.com/watch?v=iYhCn0jf46U>.

Google Images for all pictures online: Google.com/Images

Happy Meal Ads Target Kids. Uploaded by CBS. <http://www.youtube.com/watchv=6I5qfnGB5Z0>.

-Haupt, Angela & Voiland.“10 Things the Food Industry Doesn't Want You to Know” US News Health article <http://health.usnews.com/health-news/articles/2012/03/30/things-the-food-industry-doesnt-want-you-to-know>.

Kaiser, Henry J. (Family Foundation) The Role of Media in Childhood Obesity <http://www.kff.org/entmedia/upload/the-role-of-media-in-childhood-obesity.pdf>.

CDCStreamingHealth. The ObesityEpidemic <http://www.youtube.com/watch v=vCORDl4bqDE>.

Melnick, Meredith. “Study: Fast-Food Ads Target Kids with Unhealthy Food, and It Works.” Time Healthland: A Healthy Balance of the Mind, Body and Spirit.

Personalized created cereal box samples by Brittany Hanes.

REFERENCES…CONTINUED

Keenan-Greene, Aimee. Think outside the box: How advertising affects kids choices. Foodconsumer.org.

Kenney, Mary. Operation Beautiful movement spreads positive self-images. IDS (Indiana Daily Student) newspaper article.

Marshall, Julia. “Five Ways to Integrate: Using Strategies from Contemporary Art”.< http://www.kutztown.edu/academics/visual_arts/arted/PDF/five-ways-to-Integrate-article.pdf>.

The End

Thank you!