brooke bond

Brooke bond(A brand name Of tea)

Presented by:

About Brooke Bond

About Company

Product

Punchline

SWOT Analysis

Competitor

Brand Ambassador

Target Customer

Total Tea Sales

Conclusion

Brooke Bond is a brand-name of tea owned byHindustan Unilever Limited.

Brooke Bond & Company was founded by Arthur Brooke who was born at 6 George Street, Lancashire, England in 1845. He opened his first tea shop in 1869 at 23 Market Street, Manchester, Lancashire.

The Brooke Bond brand is still used in other countries, especially in India. In Pakistan, Brooke Bond Supreme is the number-one-selling tea brand. Unilever markets it as a being stronger than its Lipton Yellow Label blend.

The Brooke Bond factory is at Trafford Park near Manchester

Brooke Bond Taj Mahal

Brooke Bond Red Label

Brooke Bond Sehatmand

Brooke Bond 3 Roses

Brooke Bond Taaza

Brooke Bond Bru Instant Coffee

Brooke Bond Taj Mahal- India's best tea since 1966.

Taj Mahal has been the gold standard of tea inIndia. It has been a pioneer of innovations in theIndian tea market.

First premium tea.

First to introduce tea bags.

First and only tea brand in vacuum packs.

Taj Mahal is special because it is made from

the rarest and the best.

Brooke Bond Taj Mahal

Package: 450 gm box

Price: $4.89

Brooke Bond Red Label

Red Label is a 107 year old brand and has tremendous equity and heritage in the Indian market.It is the second largest tea brand in the country.The oldest and largest brand in the Brooke Bond portfolio in IndiaIt has both leaf and dust variants.Red Label holds the Guinness Record for the world’s largest tea party

Package: 450 gm

box Price: $3.99

In an effort to overcome this health concern,Brooke Bond Sehatmand was launched in early2010. Brooke Bond Sehatmadn with VitaminPower, helps to keep families healthier throughtheir favorite daily beverage. Just 3 cups ofBrooke Bond Sehatmand helps to satisfy 50% ofthe Recommended Dietary Allowance (RDA) ofVitamins B2, B6, B9 and B12.

Brooke Bond Sehatmand

Package: 950 gm bag

Price: $3.65

Brooke Bond 3 Roses Tea is the loose black tea of choice in South India.

3 Roses believed only a perfect cup of tea could bring the couples together.

3 Roses has redefined the nature of relationship shared between married couples in India.

Brooke Bond 3 Roses

Package: 500 gm box

Price: $6.99

Brooke Bond Taaza entered the lives of thecontemporary Indian housewife in the 1990s.And over the years, Taaza has found a place, notjust in her home but also in her heart. Taaza is aunique and refreshing blend of tea that'ssprinkled with fresh green tea leaves. It's herdaily cup of joy that helps her to refresh andconnect with her inner self and aspirations.

Brooke Bond Taaza

Package: 500 gm box

Price: $4.67

New and improved Bru Coffee now comes toyou with a greater aroma and taste.

With a taste so enhanced, that it makes everymoment a special moment. Bru Instant coffee isa blend of 70% coffee and 30% Chicory, aperennial plant.

Brooke Bond Bru Instant Coffee

Package: 100 gm bottle

Price: $3.99

Punchline

WAH TAAZ

(TAAZ MAHAL)

'Chuskiyaan Zindagiki‘

(Red Label)

Bru se hoti hain khushiyaan shuru…

(Bru- instant coffee)

Sehatmand Parivaar-

Sehatmand Bharat

(Sehatmand)

Strength

Weakness

Opportunity

Threats

Rich taste and flavour

Unique aroma

Good packaging

Good advertising

Brand visibility

Affected by moisture

storage problem

Corporate tie-ups.

Hotel tie-ups.

Cheaper packets for rural areas.

Competing tea brands.

Preference for people having coffee or other beverages.

Lipton

Godrej Tea

Tata Tea

Darjeeling Teaxpress

BRAND AMBASSADOR

SAIF ALI KHAN

CHITRANGADA

All the middle class people & upper class people

And also rural area people

Middle class

Upper class

Rural area’s people

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

BrookeBond

Tata Tea Godrej DarjeelingTeaxpress

Other

Total Tea Sales in India of 2010Source : http://www.slideshare.net/sushant_mishra1/tea-industry-in-india-

overview-presentation

1. Brooke bond is the largest and oldest tea manufacturer inIndia. Brooke bond Red label is the oldest tea brandsince 107 years. Brooke bond leads the tea market inIndia as-well-as Pakistan.

2. Its special features & unique quality distinct it from othertea brand like its strong aroma, pioneer of innovativeproducts according to the needs of the customer.

Example:- Brooke bond sehatmand for Health concern,Brooke bond Taaza for refreshment, Brooke bond Bruinstant coffee for instant coffee.

3. If it uses improved methods for storage then it canovercome its weaknesses to avoid losses.