bto2011 travel bloggers unite

Post on 12-Nov-2014

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As the title suggests, this is just a quick guide to Travel Bloggers Unite.The slides start with the influences of our founder, Oliver Gradwell.Then using our last conference, TBU Innsbruck as an example, we demonstrated how these influences effect how TBU conferences are differentWe delivered key stats from TBU Innsbruck and the ROI figure impressed those in the audience.The improvements for TBU Umbria were explained.We rounded off by referring back to the photo of Mark Bolan and the song "Children of the Revolution". The effect of travel bloggers as a promotional tool is nothing short of a revolution!

TRANSCRIPT

Oliver Gradwell

Founder + Director

Quick Guide to TBU

Thursday, 1 December 11

Influences

Thursday, 1 December 11

McDonalds

Thursday, 1 December 11

Marriott

Thursday, 1 December 11

Apple

Thursday, 1 December 11

Freddy Mercury

Thursday, 1 December 11

Very Happy Old Chinese Woman

Thursday, 1 December 11

What Do We Do?

•Conferences

•One-Off Events

•Consultancy Work

Thursday, 1 December 11

TBUIBK Different?

• Photo Walks Expert Photographers

• Outside Agencies

• The Travel Bloggy Awards

• Pitch To Industry Networking Room

• FREE Blog Trips

Thursday, 1 December 11

TBUIBK Results

• 104 delegates (70 bloggers)

• 18 million twitter impression

• 400,000 unique accounts

• 45 tweets

• ROI Factor = 37.5 to 1

Thursday, 1 December 11

£950,000

Thursday, 1 December 11

TBU Umbria21-22 April ’12

• Photo + Video Walks

• 24 “How To” Talks - 3 different levels

• 3 Industry “How To” Talks

• Prizes

• ...and a free lunch :-)

Thursday, 1 December 11

Children of the Revolution

Thursday, 1 December 11

Contact Details

• EMAIL: oliver@travelbloggersunite.com

• TBU: @tbloggersunite

• PERSONAL: @oliver_gradwell

• www.travelbloggersunite.com

Thursday, 1 December 11

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