bud light: superior drinkability or not? a rhetorical analysis of

Bud Light: Superior Drinkability or Not?

A Rhetorical Analysis of www.budlight.com

AudiencePurpose

• Promoting superior drinkability

• To inform consumers and researchers about the company and their products.

But who actually looks at the web site?

• College kids trying to decide on which beer to drink this weekend?

• Someone counting calories• Researchers and people

seeking information about Anheuser Busch, and/or Bud Light.

Thesis• Colors

Color theme, Color Choices

• TextSize, Spacing, Font choice

• BackgroundDistracting, noisy

• ImagesImage choice, Added effects

Colors•Vibrant•Bright•Patriotic•Relaxing

Text•Text size and spacing

•Bulleting

•Professional, clean cut font

•What could be done to make the font bigger?

Background/ Page Layout

Background•Theme •Distracting•What does it accomplish?•Sound•Blurriness•Colors in background

Layout•Left to right•Visibility with out scrolling•Relevant information is on the right and irrelevant information is on the left causing you to read the irrelevant information first.

Your going to read this

first because it is on the left

Layout Continued

Back button in the top left corner

Less important tabs on the left

The important information on the right is the last thing viewers look at and it is the information most viewers

are looking for

Navigation or Navi-guessing?

•Descriptive Pictures•Vaguely Worded Descriptions•Together they work well

•Pop out menu•Descriptions are clear but where do they take you?•Is not knowing where the tab takes you a good thing?

Images

•Credibility/ Ethos?

The shadow and the sun are on the same side of the bottle.

Depth of the Web Page

Blurry Background makes clear images in front of it pop out at you

The table, stacked caps, and napkin give the page a three dimensional appearance

The back button spins when you move the mouse over it and looks three dimensional

The Semi Transparent buttons get a glow around them if the mouse moves over them and seem to move toward you

The bottle stands out the most on the page due to the contrast in color with the rest of the page.