build brand on linked in

20 Tips to Amplify Your Brand on LinkedIn

In the world of small business, the line between personal and

company branding is thin

Your company’s brand is your brand

You’re leveraging your LinkedIn network

Alumni

Friends Past

Colleagues

Business Contacts

Family

And managing a plethora of online properties

Company Website

Facebook

Google+ Twitter

Company Blog

With so much in play, what’s the formula

for success?

It starts with your personal brand

Build your profile

Put a face to the name Your profile is one click away from your company page. Put your best foot forward with an attention-grabbing professional photo.

Put Your Brand Front and Center Make yourself more easily found on LinkedIn search with a crisp,

punchy headline describing what you do and where you work

Tell Your Brand Story

Showcase your company and career, highlighting personal and company accomplishments or merits in the Summary and Experience sections of your profile

Let Your Network Speak for You

Build your reputation with Endorsements and Recommendations from colleagues, employers, and customers

Next up: your company brand Establish a Company Page

Create your Company Page Create an information hub for visitors to learn about your

company by adding a logo, banner image, and description

Showcase Your Products & Services

Present your lines of business and give members a compelling reason to follow you. Companies with a complete Products & Services tab tend to have twice as many followers.

Connect your Colleagues Increase your Company Page’s visibility on LinkedIn by encouraging

fellow employees to add their current position at your company

Now you have a foundation Time to build a following

First, leverage your existing outlets

Tap into brand networks

Connect your Online Properties

Give your brand more opportunities to be found by the right people – link your Company Page to your company website and other social platforms

Connect your Online Properties

Give your brand more opportunities to be found by the right people – link your Company Page to your company website and other social platforms

“Any time we have other forms of communication in other online properties we really look to see how we’re linking to LinkedIn”

- Mike Cox, Senior Strategic Planner, Modea

Find and Join LinkedIn Groups

“Do a search and find the groups that are talking about the things that matter to your organization. Join those groups and contribute.” – Gary Schirr, Social Media Professor

Contribute in LinkedIn Groups

Engage with active members in target Groups to gain thought leadership and build a reputation for your personal and company brands

Be seen as somebody who’s a member and who cares and provides good advice – the benefits will accrue.

–Gary Schirr, Social Media Professor, Radford University

You’ve got followers Now engage them

The primary benefit of us being on LinkedIn is to show thought leadership and to provide value to people in the space. –Alex Shamy, Head of Growth Marketing, Heyo

Demonstrate Value to Followers

Build engagement and brand trust with a stream of rich, insightful content. Try the 80/20 rule: Four updates purely for the benefit of your

followers, for each one update promoting your company.

Value-Driving Company-Centric

On average, companies that post 20 times per month reach at least 60% of their unique audience. Follow a regular posting schedule to drive increased engagement amongst your followers.

Frequency Matters

Leverage Existing Content Streams

Use successful posts on other social properties to create a high-quality stream of LinkedIn Company Page and personal updates

“I go through the tweets I did the day before and pick the best one, and the one that’s most germane to my LinkedIn identity” - Gary Schirr, Radford University

Company Website

Twitter

Facebook

Google+

Company Blog

Including a link can drive twice the engagement than posts without links

Images on average result in a 98% higher comment

rate than without

Links to YouTube videos play directly in the

LinkedIn feed and typically result in a 75% higher

share rate

#What Makes Good Content?

Now that you’re posting a stream of quality content,

promote through the network

Leverage your Colleagues Prompt coworkers to share updates through their personal networks, and drive increased exposure and engagement

Sponsor Your Updates

Reach beyond your followers and broadcast posts to all (or a target audience) of LinkedIn members. Sponsored Updates

appear in LinkedIn feeds on desktop, mobile, and tablets, giving you more opportunities to reach the people that matter.

# Learn more about Sponsored Updates here

Finally, don’t stop iterating Measure and refine

Monitor, Analyze, and Refine

Use the Company Page Analytics tab to maintain a pulse on your page performance – pay attention to what types of content are driving reach and engagement

You’ve got the formula down

Now you’re ready to amplify your brand

Find out more: Company Pages

build brand on linked in

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