build your best auction catalog ever

Tools, Tips, Lists, and More

Build Your Best Auction

Catalog Ever

Presented by Perry Allison

VP, Sales & Marketing

What We’ll Cover

• How to Build Your Best Catalog Ever–

• How to think about your catalog

• How to target businesses

• How to make the ask – before, during, and after

• How to write a great item description

• How to package and price items

• All the Ways BiddingForGood Helps

• Item Acquisition Manager - item campaign project management

• Donor lists of 1400 businesses

• Homepage donate items

• Item Packages

• Marketplace of Instant Items

• 20- page Item Solicitation Guidebook

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Have a Vision

1. Envision the ideal

catalog

Set a Goal

• Create $ goals for each fundraising tactic

• online auction

• silent auction

• live auction

• paddle up

• tickets

• sponsors

• We recommend your catalog value equal 2X your fundraising goal

The 4 Things You Must Remember

1. Be prepared

2. Track and report

3. Get referrals

4. “NO” is okay

Why Businesses Donate?

• To be good corporate citizens

• To get marketing benefits

• To reach a desirable demographic

• To attract customers around new

offerings, openings

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The Ask

“The Ask” has three parts:

1. Everyone will CONSIDER

giving a donation

2. Make a specific REQUEST

3. Remind the donor of the

IMPACT of giving

How to ask in person

1. Consider! Request! Impact!

2. Pause for effect

3. Ask, listen, connect

4. Thank everyone!

5. Always get referrals

Ask friends and acquaintances for donations

and referrals

• Every person you know is a lead

• Referrals can be the difference

between “YES” and “NO”

• Find the person who can say “YES”

Ask at places where you have spent money

• Business owners listen to customers

• Donating = more business for the

donor

• Donations from businesses you

frequent appeal to your community

Ask, listen, connect

• ASK the donor questions

about how they can give

• It is more about LISTENING

than talking

• Find the spot where the

donor can CONNECT

to your cause

Pause for effect

• Never speak first after

making “The Ask”

Pricing Items!

Your opening bid price

should be 1/3rd the value.

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Travel, dining, tickets

and gift cards are

perennial favorites!

Descriptions That Sell

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Descriptions That Sell

Look your best this summer with a pair of men's Prada

sunglasses! Enjoy quality materials matched with elegant style.

These sunglasses feature a metal plaque inscripted with the

Prada logo, dark gray and gradient blue coloring, as well as a

customized black, Prada sunglass case. Look fashionable and

hip with these elegant designer shades.

Shipping & handling is the

responsibility of the winning

bidder. We make every effort to

ship items together to save on

shipping cost if bidder wins more

than one item.

Thank everyone!

• Thank people for their

time, even if it’s all you

get from them

• Send a personalized

thank you to all donors

• A timely thank you can

mean a donation next

year

Tools: How BiddingForGood Helps

• Item Acquisition Manager

• Donor Lists

• Email Templates

• Sample Solicitation and Thank You Letters

• Instant Items

• Consignment Catalog

Item Acquisition Manager (IAM)

Rounds up All the Pieces

• Create a list of potential item donors

• Assign tasks to volunteers

• Track progress of solicitations from beginning to

end

• All item information pushes easily into Auction

Manager Pro

IAM Dashboard

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IAM’s dashboard shows you the status of your campaign at a glance

Donor Lists

• Approximately 1400 businesses to ask for donations –

700 email addresses, 700 mailing addresses

BiddingForGood Marketplace:

Consignment Items

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BiddingForGood Marketplace:

Instant Items

A catalog of items to

enhance your

Auction catalog including

Resort Stays

Gift Certificates

and more

Best selling categories

It’s all about the

parking..

A parking space at a

CA school sold for

$20K

Name the school’s

carpool lane sold for

$10K

A year of parking at a

local sports center

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Gametime!

• VIP Dallas Mavericks experience raised $12,000

• Tickets to the Master Tournament went for $9,700

• High School, College or local minor league games will all

attract bidders.

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Celebrities sell.. (we knew that)

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• Harrison Ford experience-

$70,000!!

• Mario Batali cooking lesson

and wine tasting- $65,000

• Elton John party invite -

$30,000

• Who are your local celebrities?

Authors, CEOs, Coaches,

School Principals

• Lunch with Mr. Bates!

Quirky and a bit random sells too

• Classic lunch box collection-

$10,000

• Polaris ATV - $3,750

• 7 nights at a luxurious camp in

Tanzania sold for $28,500

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Unique Items Are Best

• What can your organization offer that no one else can?

• Unique items help bring the community together

• Unique items are more interesting

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Crowdsourced – Service with a Smile

• Home inspection

• Handyman for a

day

• Playhouse built in

your backyard

• Complete spring

cleaning – even

the windows!

• Complete yard

cleanup

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15 Minutes of Fame

• Walk on role in a play

• Extra in a movie

• Band director for a day

• Symphony conductor for one performance

• Winning bidder’s name in the next novel by a famous

author

• Winning bidder gets a street named after them – for one

year

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A Month of…

• Homemade dessert delivered

once a month for year

• Homemade dinner delivered

once a week for two months

• Fresh eggs for 6 months from

local farm

• Cookie of the month

• Beer of the month for a year

• Flowers 2X a month for 6months

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Ride Along…

• With the police chief or

firemen or a local professor

• Make your own beer with a

master brewer –

• Spend the day on Capitol

Hill with a congressman

• Track wildlife for a day with

the park biologist

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Just Plain Fun

• Drive the Zamboni

• Pick the real diamond out of the bowl of CZ

diamonds! $50/pick

• Blueberry picking party

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Dinner Parties

• Dinner for 2,4,6,8, etc – cooked and served in your home

• Christmas party for 50

• Dinner with the principal, CEO, conductor, artistic

director, principal, park

• Dinner with the firemen

• Themed – e.g. Downton Abbey

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Who is BiddingForGood?

The leader in fundraising auctions for schools and nonprofits

• Over 20,000 auctions run

• Raised over $260 million and counting…

• 450,000 + community of cause-minded shoppers

• Founded in 2003

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Health Education Arts, Culture, & Humanities

Media Community Service

Corporate

Our Clients

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Ready to learn more?

Visit our website at

http://www.biddingforgood.com/online-auction-services

Or call us at 866-621-0330