build your professional identity and brand | talent connect vegas 2013

  Rebecca Craig  Strategic Product Consultant

Build your Professional Identity and Brand

  Stacy Takeuchi  Solutions Consultant

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Agenda

Build your professional recruiter brand

Enhance your online reputation using LinkedIn

Help strengthen your company’s overall talent brand presence

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Marketing experts will generally answer

along the lines of "a brand is your image".

But a brand is more than just your image.

It also includes your customers‘

experience and the expectation you set

when doing business with others. In short,

it is a promise.– Scott Spanbauer

What is a Brand?

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Why is Your Brand Important?

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First Impressions Count

Build Your Personal Brand Online

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You Are Your Company’s Best Brand Ambassador

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Who Are You More Likely to Engage With?

VS

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Profile PictureHeadline

Public URL

Recent Activity

The Structure of Your LinkedIn Profile

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Summary

Experience

The Structure of Your LinkedIn Profile

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Headline

SummaryCauses you support

Skills

The Structure of Your LinkedIn Profile

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Profile PictureHeadline

Public URL

Recent Activity

Summary

Experience

Causes you support

Skills

Education & Additional Info

Recommendations

Connections

Groups you’ve joined

What you Follow

The Structure of Your LinkedIn Profile

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Education & Additional Info

Recommendations

The Structure of Your LinkedIn Profile

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Connections

Groups you’ve joined

The Structure of Your LinkedIn Profile

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Headline

Summary

The Structure of Your LinkedIn Profile

Four Important Elements of aProfessional, Branded Profile

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1: Pick a Professional, Engaging Photo

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2: Leave a Positive Footprint Behind

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3: Show People…Don’t Tell People…

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4: Get Recommended

My experience as a candidate was unlike any

other - she helped me find my dream job! He was always

professional, managed

expectations and delivered huge value to our business

We couldn’t have done it without her!

Strongest data engineer I have worked with – great to have

him in my team

Great to work with – brings

energy to us all every day

Enhance Your Expert Reputation Online By Engaging With Your Network

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Jobs!

HEY! Here’s a job!

Jobs! Jobs! Jobs!

Jobs!

OMG Jobs!

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Think in Thirds

1/3: Job Opportunities

1/3: Industry News and Personal Interests

1/3: Company News and Talent Brand Stories

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1/3: Share Job Opportunities

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Your Brand in Action

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1/3: Share Company News and Talent Brand Stories

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1/3: Share Industry News and Personal Interests

Make Your Updates Count

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How Often Should I Share?

FREQUENTLY!

Most engagement will happen within the first 48 hours

An update every couple of days will maximize engagement

2-3 updates per week per audience

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How Do I Increase Engagement?

Call Out/Call to

Action

Liking

Sharing

Measure The Impact of Your Brand

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Analyze Your Engagement

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Dove into the key areas of a profile to enhance your professional brand

Showcased how status updates build your reputation and your company talent brand including best practices for sharing

Gave examples of how you can show off your company’s talent brand through your own profile

Evangelize the message - turn your company into a team of talent brand ambassadors