building a face-to-face culture with a distributed team

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Building a face-to-face culture with a distributed

team

#RelateLive

Ryan JohnsonUpworkDirector of Categories

@rjohnson008

“Culture Eats Strategy for Breakfast”

Forging Strong Connections Online & Offline

●The #1 online chess website●Founded in 2005●Fully distributed company

○60 programmers, content editors and support staff

○Across 12 countries●Entire team works from home

Creating a Structure Where Culture Can Thrive

●Creators of WordPress●Founded in 2005●Fully distributed company

○450+ people○140+ cities○45+ countries

●Everyone works from location they choose

Fostering a Sense of Appreciation

●World’s largest freelancing website

●Founded in 1999●Firm believer in distributed teams

○Hybrid engineering team○Fully distributed comms

team

Three Key Takeaways

Forge strong connections online and offline1

Create a structure where culture can thrive

Foster a sense of appreciation

2

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