building a product's personality
Post on 28-May-2015
133 Views
Preview:
TRANSCRIPT
Building Your Product’s Personality
Emma Butin
1 .Choosing one persona
• And making it extreme
2 .Shaping your persona to give its first value
Types of immediate value
• knowledge
Types of immediate value
• Saving money
Types of immediate value
• Saving Time
Types of immediate value
• Entertainment
Types of immediate value
• Getting to know other people
Types of immediate value
• A cure for curiosity
Types of immediate value
• Emotional positive feedback
Types of immediate value
• Immediate attention
Types of immediate value
• Arranging in order
Types of immediate value
• Teaching stuff
Types of immediate value
• In a step-by-step manner
Find the value
• DNS Story
3 .Develop it to create
Through Infrastructure
Ripples in FB
Through communication
A lot of loving creates Admiration
And finally, make sure there is no fear of rejection
Examples
Twttr
• 1. Choose your personality• 2. Give it a valuable name• 3. Develop it so it creates Love
top related