building a successful payperclick campaign with semrush and textbroker

RELAXWE’LL BE STARTING SHORTLY

BUILDING A SUCCESSFUL PPC CAMPAIGN WITH

&

WHO WE ARE AND WHAT WE DO

THE WEB’S LEADING SEARCH MARKETING AND KEYWORD RESEARCH TOOL

COLLECTING HUNDREDS OF MILLIONS OF SERPs ALMOST DAILY

FIND YOUR COMPETITOR’S WEBSITE ANALYTICS LIKE THEIR TRAFFIC AND ORGANIC & PAID

KEYWORDS

HOW DOES THIS HELP YOU?SEMRUSH PROMOTES EFFICIENCY - ESPECIALLY WHEN USED WITH

OTHER PRODUCTS LIKE TEXT BROKER.

IMMEDIATELY - SAVE MONEY BY CONFIDENTLY TARGETING THE RIGHT KEYWORDS THE FIRST TIME

LONG TERM - INCREASED CONVERSION RATES AND LOWER CPCs

THE STEPS TO A SUCCESSFUL PPC CAMPAIGN

COMPETITOR ANALYSISKEYWORD RESEARCH

ADS COPYCAMPAIGN ORGANIZATION

LANDING PAGES

IDENTIFYING YOUR COMPETITORSKNOWING WHO YOU’RE UP AGAINST

BY KEYWORD

COMPETITOR REPORTS

KEYWORD RESEARCHPROPER KEYWORD RESEARCH WILL HELP

YOU FIND THE MOST EFFECTIVE KEYWORDS TO TARGET IN YOUR PPC CAMPAIGN

SEMRUSH PROVIDES ALL OF THE NECESSARY TOOLS TO IDENTIFY THESE KEYWORDS

QUESTIONS TO ASK YOURSELF

1. WHAT IS THE USER INTENT BEHIND THIS KEYWORD?

2. HOW RELEVANT IS THE KEYWORD?

3. CAN YOU AFFORD TO BID ON THIS KEYWORD?

Your window of opportunity www.getnoticed.com Compelling ads copy is the best way to grab your the searchers attention.

Impacts conversions and traffic www.makemoremoney.net/sellstuff The more relevant your ad is to the searcher’s needs, the better chance that they’ll convert.

Crucial to the success of your campaign... en.wikipedia.org/wiki/adwordssuccessistangible Many campaigns have the tendency to fail simply because their ads copy falls flat.

A WELL-ORGANIZED CAMPAIGNDETERMINE WHICH ADS ARE DRIVING OPTIMAL TRAFFIC AND

CONVERSION

MONITOR AND ADJUST TO CHANGES MORE EFFICIENTLY

INCREASED CONTROL OVER BUDGETS

MAKES NAVIGATION MUCH EASIER

SOME THINGS TO CONSIDER

1. WILL THE CAMPAIGN BE GEOGRAPHICALLY TARGETED?

2. ARE YOUR ADS BEING SERVED ON MULTIPLE DEVICES?

3. WHAT ARE YOUR BUDGETS LIKE?

CAMPAIGN STRUCTURE

FORMULATE YOUR ORDERS WITH CONFIDENCE

INCLUDE THE KEYWORDS FOUND ON SEMRUSH

CITE UP TO 2 EXAMPLES OF YOUR COMPETITOR’S LANDING PAGE FOUND THROUGH SEMRUSH

USE FREE TOOLS LIKE SEOQUAKE TO FIND KEYWORD DENSITY - SEOQUAKE.COM

CLOSING STATEMENTLEARN FROM YOUR COMPETITOR’S

EXPERIENCE

PROMO CODE FOR 2 FREE WEEKS OF SEMRUSH TBWEBINAR-619ZN2JS (EXPIRES Dec. 3, 2013)

DAVID BLACK HEAD OF CUSTOMER RELATIONS

DAVID.BLACK@SEOQUAKETEAM.COM @THEGUYATSEMRUSH