building association chapters
Post on 18-Nov-2014
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Local Chapter Development
Principals & Effective Practices
Peggy Hoffman, CAE
Peter Houstle
Framing the Conversation
Association are about “associating”
Organizational structure should enable connections
Chapters are one way of extending the organization’s
reach and creating face-to-face connections
Framing the Conversation: Chapters
Range of models:
Separate, independent organizations which
collaborate and partner
Affiliated organizations which are separate but have
shared mission and branding
Division or branch of the same organization
Sub-group of the organization
Matching the Options: 3 Guiding Questions
How important is it for people to get together in
person to achieve your purpose?
To what extent are there unique local issues across
your country or do national issues need to be
addressed locally?
Are you significantly advancing the mission by
creating infrastructure to support local activities? (Will
the results be worth the effort?)
Matching the Options: 3 Areas to Explore
What services or activities are most appropriate for
chapters to offer or perform?
How will you define success? What metrics will you
measure and how?
What resources are required for chapters to succeed
and are these available?
Resources to Succeed
Financial
Human – paid staff and member-volunteer
Technology
Training and Information
Environmental Conditions
Opportunities
Organizational Options
A look at the evolving options from a USA perspective. Acknowledges that some chapters achieve a financial size that requires some traditional structure, such as a central governing body, incorporation, formal by-laws.
TRADITIONAL NEW APPROACH
Chapter Charter Principals of Affiliation
Board of Directors Not applicable
Articles of Incorporation/By-Laws Not applicable
Elections Not applicable
Standing Committees Task-Oriented Teams
Regular Meetings Meet Only As Needed
Bank Account HQ Funding Pool
1-up Communications Systems (e.g. Web, Email)
Centralized Communications Systems
Limited Program Management Expertise (Event Planning, Marketing/Comm, Etc.)
Program Management Expertise Highly Supported or Provided Directly by HQ
Limited Member Needs Assessment Needs Assessment Tools & Data Supplemented or Provided Directly by HQ
Awards Based on Activity Rather than Results
Awards Based on Results
Knowledge Uncollected Knowledge Harvested & Shared
Organizational Options
Begin with the function, then focus on form.
Questions?
Mariner Management ▪
www.marinermanagement.com
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