building consumer loyalty - esri€¦ · building consumer loyalty michael colosimo, ceo...

Michael Colosimo, CEO Mike@thrdPlace.com

Woody Moore, VP Marketing

Sherwood@thrdPlace.com

Building Consumer Loyalty

2

3,000

Overload

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What are we talking about

$2 Billion

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Cause Marketing Works

93%

91%

Loyal

Switch brand purchase

82% Close to home

Opportunity to engage 78%

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Local: The Missing Link

Consumers Demand: Transparency

Involvement

Personal Stories Local Impact

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The Challenge of Local Impact:

Local is 314 BILLION consumers living in 30,000 cities and towns across 3.8 MILLION square miles.

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Social Technology Changes the Rules

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Local Social

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Social Technology Changes the Rules

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Framework for Success

Consumer Relevance

Invite Action

Stories

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What is the Problem?

$18 billion

75%

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Company Lead

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Projects

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Social Mechanics

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Social Mechanics

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GIS / Data Value

Community

toddble@gmail.com

Rick.smith@yahoo.com

BB22@BHU.com

LariaE@zaleg.com

toddble@gmail.com

Rick.smith@yahoo.com

BB22@BHU.com

Rick.smith@yahoo.com

LariaE@zaleg.com

toddble@gmail.com

BB22@BHU.com

Social Engagement Data Demographic Data Impact Data

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GIS / Data Value

18

Examples/Case Studies

65M kids // 2.6M youth teams

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Summary

Building Consumer Loyalty Michael Colosimo, CEO

Mike@thrdPlace.com Woody Moore, VP Marketing

Sherwood@thrdPlace.com