building the next angry birds, the business of building & marketing apps

@sree_raman

#DevFestMum

Talk by

Sreeraman Thiagarajan

@sree_raman

Building the next ‘Angry Birds’THE BUSINESS OF APPS

@sree_raman

All About GBG

@sree_raman

GBG Mumbai

@sree_raman

Another important bird

@sree_raman

@media2win

@GBGmumbai

#DevFestMum

@sree_raman

Apps

The basics of

BusinessThere’s an app for that!

@sree_raman

The fundamental

Be it your time, money or resources

@sree_raman

The need

“Everything that can be invented has been invented”Charles H. Duell Commissioner, U.S. patent office, 1899

@sree_raman

The need

“If I had asked people what they wanted, they would have said faster horses.”- Henry Ford

Don’t ask. Observe.

@sree_raman

The need

Make it bulls#!t proof

@sree_raman

The Solution

Solve one problem at a time, differently

@sree_raman

The Build

3 immutable laws• Is the problem completely solvable?• Is it practical• Does the cost benefit make sense for the customer

@sree_raman

The Build

Get moving, that’s equally important

@sree_raman

The Marketing Mantra• Getting listed in the app store is not a marketing

strategy!• Social media, SEO & ASO are mere hygiene factors• Don’t wake up to marketing someday, practice it

everyday.• Follow the 1-1-1 rule (Message, TG, CTA)• Tell a great story • Target influencers & get WOM• Think globally

@sree_raman

The Purpose

Are your customers happy?

@sree_raman

The Monies

• Who’s paying your bills? – Users or Advertisers

• Challenge the existing systems• Look for ancillary revenues

@sree_raman

Summary• Identify a need & provide a realistic solution• Match benefits to costs• Fail fast, get started and keep moving• Marketing is a commitment, not just a campaign• Have a purpose & think global• Money matter, think who’s paying your bills

@sree_raman

Q&A

Thank You!

Sreeraman Thiagarajan