building your base

Building Your Base

Gillian Martin Trainer, Speaker

& Social Entrepreneur

Captivating Solutions Consultancy

captivatingsolutions.ja@gmail.com

What one thing appears on the priority list of many pastors, leaders of ministries, entrepreneurs and sales persons?

This one thing is the need to build their base

Many have a strong desire for more members, more customers or more supporters

But what tools can be used to accomplish these goals and what tools are simply over-

rated?

External factors such as public relations and competition will not build a base as powerfully

as internal resources, capabilities, quality, sincerity, effectiveness, hard work and faith

ever could

Internal Resources & Capabilities Quality Sincerity & Effectiveness Hard Work

& Faith

Internal Resources & Capabilities

In the text, Contemporary Strategy Analysis, Robert Grant identifies an organization’s

internal resources and capabilities as the # 1 factor in securing its strength and

sustainability

This takes the emphasis from external factors and bases the success of the organization on its internal resources such as its people and

their capabilities

The important thing is to maximize these internal resources to the extent that they can render the organization attractive and viable

This may involve doing an audit of the persons in the organization and maximizing the

spiritual gifts and talents of these persons

Quality

A base will be built where there is uncompromising and unquestionable quality

A focus on quality requires choosing to do what is done best

Where quality is optimal, there will always be a demand for more

Sincerity & Effectiveness

A base grows from a genuine desire to help others

A base grows when there is the ability to: (i) accurately assess the needs of the target

audience (ii) show persons how they stand to benefit

from the organization’s offerings (iii) find the ideal solutions for problems faced

by the target audience

Hard Work & Faith

A strong drive and hard work will get the job done but they must be fueled by the faith that

the target will be reached

There must be consultations with God and the faith that God answers prayers

With faith, the target will be reached and surpassed

With faith, the base will be built beyond expectations

Matthew 8:13 states, ““Then Jesus said to the centurion, “Go! It will be done just as

you believed it would””

If the target is to grow the base by x%, by x time, it will be done just as one believes. Go!

All honour be to the Most High God, the Lord Jesus Christ, who enriches us with the ability to build our base